KNB Communications

06/02/2026

🚀AI discovery reshaping healthcare visibility

Healthcare innovation moves quickly, but the way organizations build credibility is evolving just as fast.

Media visibility, thought leadership, and digital authority increasingly influence how healthcare companies are discovered.



Read more: https://hubs.ly/Q04f2bb30

06/01/2026

Authenticity is becoming one of the strongest credibility signals in modern PR.

In his latest Forbes Agency Council article, Chintan Shah, President + Managing Partner at KNB Communications, explores why overly rigid talking points can make leaders sound less trustworthy, not more.

For healthcare, biotech, health tech, and life sciences organizations, the strongest communications strategies balance message discipline with real perspective and humanity.

Read Chintan’s full piece here: https://hubs.ly/Q04jpgs90

05/29/2026

Organic brand partnerships and playful social exchanges can create major visibility, but they need to be handled with intention.

For healthcare, biotech, health tech, and life sciences brands, not every viral trend is the right fit. The strongest moments are the ones that align with the brand’s voice, audience, and credibility.

This Forbes Agency Council piece explores how brands can leverage social media moments strategically.

Read more: https://hubs.ly/Q04jpKmm0

05/28/2026

Bristol Myers Squibb’s World Cup campaign is a strong example of using a cultural moment to explain a complex idea.

By connecting science and soccer, the campaign makes healthcare storytelling feel more accessible and memorable.

Bristol Myers Squibb is warming up for the FIFA World Cup 2026 with a new media campaign,

05/27/2026

Peptides are everywhere right now — from GLP-1 conversations to longevity trends to biotech pipelines.

But for healthcare and life sciences marketers, this moment is really about something bigger: how complex science enters mainstream conversation.

The opportunity? Education.
The risk? Hype moving faster than evidence.

KNB's Beth Cooper, JD/MBA, explains what marketers should know now.

Read more: https://hubs.ly/Q04hYpF40

Why are peptides suddenly everywhere? Explore how GLP-1 drugs, longevity trends, and biotech innovation are driving the peptide boom — and what healthcare, biotech, and life sciences marketers need to know about the opportunities, risks, and rising demand for scientific credibility.

05/26/2026

Influencer marketing in healthcare is changing.

It’s not just about reach, engagement, or campaign performance anymore. As AI tools synthesize brand reputation across the internet, influencer partnerships may become part of your long-term digital identity.

For healthcare, biotech, life sciences, and wellness brands, that makes credibility and vetting more important than ever.

Read Beth Cooper’s take: https://hubs.ly/Q04hYHDX0

05/22/2026

Remote healthcare has become more common, but surgery brings a different set of challenges.

Healthcare Brew's story on remote robotic surgery highlights an important point: innovation is most compelling when it acknowledges both the promise and the practical barriers.

https://hubs.ly/Q04h3f8g0

Intuitive-backed startup Sovato hopes to take remote surgery mainstream.

05/21/2026

Healthcare storytelling is evolving.

More healthcare and biotech organizations are investing in trust-building campaigns that connect innovation with human impact, public understanding, and long-term credibility. 🧬

As healthcare discovery becomes more fragmented across media and digital channels, strong narrative strategy matters more than ever.

👉 https://hubs.ly/Q04hl8Bt0

BeOne Medicines has tapped former professional soccer goalkeeper Tim Howard as the face of its first major corporate campaign, which plays on how the company is geared | BeOne Medicines has tapped former professional soccer goalkeeper Tim Howard as the face of its first major corporate campaign, whi...

05/20/2026

Women’s health campaigns are becoming more nuanced — and that matters.

The strongest messages recognize that health experiences aren’t one-size-fits-all. They are personal, emotional, and shaped by real life.

That kind of audience understanding is what makes health marketing more effective.

More from Medical Marketing Media - MM+M:
https://hubs.ly/Q04h3lq90

This Women’s Health Month, brands like Bird&Be, Genexa and Willow are reaching women by treating sensitivity, trust and lived experience as core parts of their respective campaign strategies.

05/18/2026

Eli Lilly’s new campaign with Caitlin Clark is a strong example of making health feel accessible.

Instead of leading with product, the campaign focuses on movement, motivation, and starting where you are.

That kind of storytelling can make healthcare messaging feel more human.

Source: Fierce Pharma Marketing

Flashy 3-pointers. Top athletes playing under the lights. Cameras zooming in on a celebrity making a game-winning shot. | Flashy three-pointers; top athletes playing under the lights; cameras focusing in on our celebrity making a game-winning shot—all elements you’d typically associate with a Bi...