Sōvyn

06/24/2026

What makes healthcare content actually perform well?

It’s usually not the loudest messaging or the trendiest format. The strongest healthcare content tends to balance expertise, clarity, trust, and audience relevance.

Sōvyn breaks down what high-performing B2B healthcare content looks like today ↓

https://hubs.ly/Q04lczN_0

https://hubs.ly/Q04lczN_0

Learn what high-performing B2B healthcare content actually looks like—and how to create content that drives trust, engagement, and real decision-making impact.

06/23/2026

Earned media plays a bigger role in healthcare marketing than many organizations realize.

In complex industries like health tech, biotech, and life sciences, third-party validation helps shape trust, authority, and buying decisions.

And increasingly, those signals influence how brands are surfaced across AI tools, search, and media ecosystems.

Read more:
https://hubs.ly/Q04lcyVQ0

https://hubs.ly/Q04lcyVQ0

KNB Communications explains how earned media and PR strategies build credibility, accelerate decision-making, and influence B2B buyers across healthcare, health tech, and life sciences industries.

06/19/2026

In health tech digital advertising, the metrics you choose shape the outcomes you get.

Read 👉
https://hubs.ly/Q04lcpd60

https://hubs.ly/Q04lcpd60

Benchmark the right KPIs for health tech digital ads. Learn what metrics matter — from CTR to pipeline impact — and how to measure performance that drives real growth.

06/19/2026

Sōvyn was featured in MarTech Series following our acquisition of Roketto and launch of our new brand.

The coverage highlights exactly why this evolution matters: healthcare and life sciences brands need more than visibility. They need discoverability, credibility, and connected strategy across PR, GEO, digital advertising, automation, web, and inbound marketing.
That’s the work Sōvyn is built for.

Thank you to MarTech Series for covering the news.

Read more: https://hubs.ly/Q04lqcSD0

KNB Communications announced the acquisition of Roketto, a Canada-based digital agency specializing in generative engine optimization (GEO), web design and development, digital advertising, and inbound marketing strategy.

06/17/2026

The strongest healthcare content strategies aren’t random.

They’re built to systematically scale expertise.

https://hubs.ly/Q04lcBTc0

https://hubs.ly/Q04lcBTc0

Learn how to turn healthcare expertise into scalable content that drives engagement, builds authority, and delivers consistent marketing impact.

06/17/2026

Sōvyn was featured in O’Dwyer’s for our acquisition of Roketto and rebrand from KNB Communications.

For us, this is more than a new name. It’s a broader, more connected way to support healthcare, life sciences, and technology brands as visibility becomes more complex across earned media, AI-driven search, digital channels, and buyer discovery.

We’re excited for what’s ahead, and grateful to see the news shared across the PR community.

Read the coverage: https://www.odwyerpr.com/story/public/24868/2026-06-10/pr-firm-news-knb-communications-acquires-roketto.html

06/16/2026

Your website is no longer just a destination.

It’s the foundation AI, media, and search increasingly pull from.

Read on:
https://hubs.ly/Q04lbqbN0

https://hubs.ly/Q04lbqbN0

Why your healthcare, health tech, biotech, or life sciences website still drives trust, conversions, and revenue — even in an AI-driven, zero-click search world.

06/15/2026

How brands show up online is changing.

In his latest Forbes Agency Council article, Sōvyn president & CEO, Chintan Shah breaks down why GEO — generative engine optimization — is becoming increasingly important as AI-powered search and answer engines reshape how people discover information.

For healthcare, life sciences, and technology brands, visibility is no longer just about ranking in search results. It’s about building the credibility, clarity, and authority needed to be discoverable in the places where buyers, partners, and decision-makers are already looking.

Read the full article:
https://hubs.ly/Q04lq2cr0

Not long ago, companies were clamoring over website traffic numbers and keywords reigned. Today, GEO is changing the game, and agencies and clients must adapt.​

06/15/2026

Congratulations to Sōvyn VP of Marketing & Sales, Beth Cooper, on being named to Becker's Hospital Review's “170 women in health IT to know | 2026.” 👏

Beth was recognized for her leadership across healthcare marketing, sales, AI strategy, GEO, and answer engine optimization — areas that continue to shape how healthcare and life sciences brands build trust and visibility in a changing digital landscape.

This recognition reflects Beth’s deep commitment to healthcare, health IT, and the evolving role of AI-driven marketing strategy.

The feature references KNB Communications, whose work and team are now continuing forward as Sōvyn.

Read the full list:
https://hubs.ly/Q04lq2cD0

06/15/2026

We’re honored to see Sōvyn featured in Swaay.Health following the acquisition of Roketto and the launch of our new brand.

This next chapter brings together healthcare PR, digital strategy, GEO, automation, web, and integrated communications under one unified agency built for how healthcare, life sciences, and technology brands need to show up now.

Visibility is changing. Search is changing. Trust still matters most.

Thank you to SwaayHealth for sharing the story.

Read the full feature: https://swaay.health/2026/06/10/knb-communications-acquires-roketto-and-rebrands-to-sovyn

KNB Communications announced today, the acquisition of Kelowna, BC based digital agency Roketto and a rebrand of the combined organization to Sōvyn.