WesData

06/24/2019

An upcoming Pinterest feature can recommend visually complementary products for fashion and home decor pins. https://wesdata.com/news/2019-06-24-pinterest-complete-the-look/

Pinterest will soon launch a visual product recommendation feature for fashion and home decor pins.

04/30/2019

Starting July 31st, Google Ads will begin enforcing new shipping requirements in some countries. WesData customers are already covered. 😁 https://wesdata.com/news/2019-04-30-upcoming-google-ads-shipping-changes/

04/11/2019

Use this beta feature in to optimize your bid strategy and product feed. https://wesdata.com/news/2019-04-11-optimize-your-google-feed-with-price-benchmarks/

Price benchmarks are a new beta feature in Google Ads with shopping campaigns enabled. You can use this feature to determine which of your products are price competitive and optimize accordingly.

04/03/2019

Last week Google made changes to their feed spec that may affect disapprovals, budget and tracking. https://wesdata.com/news/2019-04-03-recent-changes-to-google-merchant-center-spec/

Last week Google made some relatively minor changes to their product data specification, but they're worth noting.

03/26/2019

Even if you don't sell online a product feed can get you listed in local search results. https://wesdata.com/news/2019-03-26-why-you-need-a-product-feed/

If you sell anything online and natural search results aren't driving enough traffic to justify the effort you put into SEO, then you need a product feed. Even if you're happy with your organic search results, you could be driving even more traffic with the addition of PPC and affiliate campaigns.

03/22/2019

This week Instagram adds in-app checkout to reduce friction in the purchase process. https://www.wesdata.com/news/2019-03-22-instagram-adds-in-app-checkout/

Earlier this week, Instagram announced the introduction of in-app checkout, meaning users will no longer have to leave the app to finalize a purchase.

03/21/2019

Get started with Facebook Dynamic Product Ads following step-by-step instructions. Better yet, let us handle it for you.

If you've never sold products on Facebook before, getting started may seem daunting, but it's actually a straightforward process. Using a well-formatted product feed will help automate the ad creation process.

03/19/2019

Recently Google Ads introduced shoppable ads on Google Images, presumably inspired by Pinterest and Instagram, and adding to its growing list of shopping opportunities across other properties like YouTube.

Earlier this month Google introduced shoppable ads on Google Images, presumably inspired by Pinterest and Instagram, and adding to its growing list of shopping opportunities across other properties like YouTube.

03/15/2019

On Feb 14th, Google Merchant Center began enforcing expanded GTIN requirements in an additional 14 countries. Be sure to submit brand and GTIN with your feed to avoid disapprovals.

We require GTINs for all products that have them. Beginning November 15, 2017, merchants targeting Argentina, Chile, Colombia, Hong Kong, Indonesia, Ireland, Malaysia, New Zealand, the Philippines, Po