PQ Media

09/03/2026

PQ Media: Global Digital Out-of-Home Ad Spend to Grow 15.3% in 2026; Italy DOOH Spend to Spike 25.7%

Dopo il rallentamento al 12% nel 2025, elezioni, Milano Cortina 2026 e FIFA World Cup spingeranno la crescita globale del DOOH; in Italia l'incre...

08/30/2026

Consumer exposure to digital OOH media rose 7% in 2025 to 0.5 HPW for each consumer, while DOOH ad spend grew 12% to $28B; Traditional OOH ad spend was up 4% to $50B, but consumer exposure time declined 3% to 0.7 HPW for the avg end user. Download FREE report samples & capitalize on our Special Offer at: https://tinyurl.com/3c3a9twa

08/19/2026

DOOH media has clearly shown its positive impact on brand equity, company reputation & emotional connections w/ target consumers - from outdoor locations to indoor venues, as consumer exposure to DOOH grew 6.7% to an average of 30 mins per week worldwide in 2025. To download free report samples from the new PQ Media Forecast click https://tinyurl.com/4jese3pa

08/16/2026

Radio Set To Capture $945 Million In 2026 Political Advertising

Political spending is shaping up to be a major revenue opportunity for broadcasters in 2026, with PQ Media raising its estimate for total political media buying to $15.3 billion. Competitive

08/13/2026

Is Biennial Growth The New Midterm Spending Norm?

That's what I'm asking this morning after receiving PQ Media's just-published U.S. political ad spending update projecting this year's midterm election spending will reach $15.3 billion, an increase over 2024's presidential election year spending of $15 billion. That would make this year the second....

08/08/2026

Global Ad Spend to Accelerate in 2026: PQ Media

Major sporting events, retail foot traffic and transit ridership are helping fuel renewed momentum for the medium. Global digital out-of-home (DooH) advertising spending is expected to regain momentum in 2026 after growth slowed last year, according to new research from PQ Media. The research firm s...

08/07/2026

Experiential marketing is flashy, but what is the real value for brands

As spending on IRL activations soars, marketers weigh in on stretching their budgets beyond activation day.

08/06/2026

PQ Media Forecast Sees Election, Sports Events Driving DOOH Growth

Global digital out-of-home advertising is poised for faster growth in 2026 as elections and major sporting events boost demand, according to PQ Media. The forecast projects a 15.3% increase after

08/04/2026

After Decelerating In 2025, Digital OOH Expands Again https://tinyurl.com/47ty6d7n

Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last year, are poised to expand more than 15% this year, according to PQ Media's new forecast.

08/04/2026

Global Digital Out-of-Home Ad Spend Decelerated in 2025, Rising 12%, With a 15.3% Gain Projected in 2026 Fueled by Elections & Sporting Events

/PRNewswire-PRWeb/ -- Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew at a...