Direct Focus Inc

08/05/2025

DON’T AMPUTATE.

Production consulting should never start with: “What can we cut? It should start with: “What if we tackled it differently?”

Too often, we hear stories about Production Consultancies treating budget conversations like triage—cut the shoot days, lose the location, shrink the idea.

But smart production isn’t about slashing—it’s about solving. The goal stays the same. A good consultant doesn’t just save money. They save the idea.

07/24/2025

Neil Goldberg on his recent work for :

“As a kid growing up in the ’60s, I was glued to the TV, and certain characters have stayed with me ever since. One of the most unforgettable shows was The Addams Family, which debuted in 1964. Even though it only aired 64 original episodes, that was more than enough time for me to fall in love with its quirky cast—especially Wednesday Addams, Uncle Fester, and of course, Thing!

Over the years, these characters have lived on through countless adaptations, but I never imagined that one day I’d actually get to work with one of them—let alone my favorite.

Enter , who recently reimagined The Addams Family in what I believe is the most creative take yet. Thanks to Thing’s newfound fame, Netflix partnered with Cheetos to give our favorite disembodied hand the chance to audition as the official “fingers” (or should I say Thingers) of Cheetos.

On behalf of Director Focus Inc., I want to thank the entire Cheetos marketing team for bringing us into this exciting collaboration with Netflix, , and the incredibly talented director, Freddie Mandy.

Now sit back and enjoy as Thing takes center stage!

05/20/2025

In our third collaboration with , , and director .dont.play, DFI’s helped deliver the ultimate message of the summer: your BBQs deserve Pepsi. And if you don’t already have Pepsi at your summer get-together, what are you even doing? The grill’s hot, the cooler’s stocked, and your food deserves Pepsi. Don’t let that burger down.

09/20/2024

Production Playbook: Sound OFF

Next time you’re reviewing director reels, try this: turn off the sound. It’s an easy way to focus on the director’s visual storytelling skills. If the story holds up without audio, you know you’ve got something special. Sound can enhance, but strong visuals lead the way.

“Production Playbooks” - Essential tips and strategies for smarter production choices, straight from 30 years of experience. Stay tuned for more!

08/26/2024

📣 Another Week. Another Barryism. 📣

“There are 2 types of partnerships, the first is when you bend over backwards, the other is when you bend over forwards.”

Brand folks are always concerned about pushing back financially on suppliers for fear of damaging the relationship. Suppliers have, for the most part, no problem overcharging, with little regard for the relationship.

02/17/2023

Thanks for the awesome shout outs on your Best of Lists from the Big Game this past Sunday and ✨

10/31/2022

DFI's own Brett Zuckerman collaborated with Motive and Los York with directors Seth Epstein and Greyson Whitehurst on this spot for Mountain Dew Gaming! Ball is life...unless you're Grim. Then ball is death.

10/06/2022

Neil Goldberg represented Direct Focus Inc and the great team at
Pepsi in this collaboration with VaynerMedia, powerhouse director Hannah Lux Davis, the amazing choreography of Sean Bankhead, and rising star Chloebailey as she turns everybody Footloose!

We're cutting loose with a classic, starring the iconic Chlöe ✨ 👢✨

09/09/2022

DFI’s own Neil Goldberg enjoyed partnering with the Pepsi Studio’s Kim Linn and Ari Alius to show how people get lost in the moment when paring Pepsi Zero Sugar with their favorite food 🍕

05/17/2022

DFI's Brett Zuckerman helped make some magic with this new spot for Mountain Dew Energy with Mental Boost! Dive into anything and be focused! BIG shout out to Laundry Service, ODD NY, CAVIAR, and director Neal Brennan!

MTN DEW Energy with Mental Boost

05/11/2022

Spotlight on this fun new spot by our friends over at The Studio and Josh Clark for Pepsi and NHL! Watch Colorado Avalanche teammates take their trash talk from the ice to the locker room and learn the difference between trash and recycling!

Watch Colorado Avalanche teammates Gabriel Landeskog and Cale Makar take their trash talk from the ice to the locker room and learn the difference between tr...

05/10/2022

Such a blast creating this energetic, fun new spot for Starbucks new energy drink right in time for the summer! Special thanks to EnergyBBDO and Henry Schofield at Reset Content!