05/29/2026
Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses alongside articles about celebrity weddings or promote cruise packages next to guides for budget backpacking across Southeast Asia. The fundamental problem was with how legacy systems understood content. Now, generative AI is changing that equation entirely!
https://techcrunch.com/sponsor/rtb-house/contextual-targeting-was-broken-generative-ai-might-just-fix-it/
Via TechCrunch
Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses alongside articles about celebrity weddings, or promote cruise packages next to guides for budget bac...