VideoMining, LLC

10/03/2024

Today's the day! VideoMining is excited to share a rare and curated collection of Cold Vault behavioral shopper insights - free to access for our valued clients and industry friends. This guide features never-before-seen insights gathered from our Channel Shopper Insights program for the convenience channel, including:
➡️ Shopper Journey Mapping and Trip Sequencing (to, and from, the vault)
➡️ The most common First Destinations for c-store customers
➡️ Cold Vault shopper Traffic Flows and Store Heat Maps
➡️ Shopper Journey Mapping and Trip Sequencing (to, and from, the vault)
➡️ Moments that Matter: breaking down the micro-moments of at-shelf behavior
➡️ Experiential Diagnostics: key causes of leakage and what to look out for

What would you look for if you had visibility to the big picture of shopper behavioral trends? Learn how VideoMining's patented AI technology and behavioral science expertise unlock hidden intelligence across the total store experience.

09/30/2024

🌟 Uncover hidden shopping trends with VideoMining, revealing connections between shopper behavior, the retail environment, and the actual sales outcomes through our innovative AI-powered market research technique. Here's why this method stands out:
Every action a shopper takes is influenced by their surroundings. By observing a shopper passing by multiple displays but stopping at only one, detailed insights into that specific display are crucial to understanding what captured their attention and inspired action.
Shopping choices are not made in isolation. Factors like the shopping purpose, store environment, and fellow shoppers impact decisions. For instance, a shopper accompanied by young children is less likely to pause at secondary displays with impulse snack items.
Basket data reveals a narrative, yet its significance remains incomplete without examining it in the broader context of the shopping journey. This includes understanding the shopper's profile (gender, age, ethnicity, etc.) , their in-store journey, and their trip mission as a whole.

09/26/2024

🚀 At VideoMining, we’re not just riding the AI wave – we’ve been leading it for decades! Our journey started in an Artificial Intelligence Research Lab led by our visionary Founder and CEO, Dr. Rajeev Sharma. Under his direction, the lab achieved notable innovation in AI, computer vision, robotics, and human-computer interfaces, earning accolades from esteemed organizations like the Department of Defense and the National Science Foundation.

Today, VideoMining continues this legacy by harnessing AI-powered behavioral shopper insights to transform the retail landscape. We empower retailers and CPGs to unlock the power of behavioral shopper insights and retail strategy. Ready to ask deeper questions about shopper behavior and correlated retail performance? We thought you'd never ask.

09/16/2024

🔍 Did you know that VideoMining has been a trailblazer in AI innovation in retail for over a decade? Our expertise stretches back to an Artificial Intelligence Research Lab where our Founder and CEO, Dr. Rajeev Sharma, developed groundbreaking technologies in AI, computer vision, robotics, and human-computer interfaces. Recognized by top-tier organizations like the Department of Defense and the National Science Foundation, Sharma’s innovations laid the foundation for what VideoMining is today.

We spun out of that lab with a mission: to apply these patented technologies to decode in-store shopper behavior. By fusing AI with behavioral science, we provide unparalleled insights that help retailers and CPGs attract, engage, and convert shoppers, fueling growth and success. Join us as we continue to lead the charge in AI-powered retail analytics!

09/09/2024

Revolutionize store design with a fresh perspective..based on how shoppers ACTUALLY engage and flow through your stores. Discover how observing shopper behavior can unlock more productive layouts and more profitable trips. Let's design better by stepping into our shoppers' shoes. 👟

👇see link in comments!

08/29/2024

We track c-store shoppers end-to-end -starting in the forecourt and continuing through total store. This allows us to see a LOT of detail about the low hanging fruit among fuel buyers who *could* become secondary in-store buyers.

Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.

08/05/2024

Concrete KPIs that are rooted in actual shopping behavior provide essential intel into the in-store experience. Measuring shoppability is a great place to start... Read on to discover the essential KPIs that you should be looking to to build better experiences and inspire more productive trips

https://hubs.li/Q02K0_4N0

Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.

07/22/2024

Are you asking the right questions when diagnosing your secondary display performance? Check out our list of must-have metrics to benchmark and direct merchandising strategies in terms of: where to place, when to place, what categories/SKUs to include, what promotional messaging to feature, which visual cues to include, and more.

https://hubs.li/Q02HtcXp0

As Opportunities for In-Store Displays Are Shrinking, What Questions Should You Be Asking? A data-driven approach provides an answer.

06/18/2024

Smarter innovation starts with smarter testing. When it comes to in-store testing, here are some quick tips to keep in mind:
➡️Make it quick, but make it count
➡️The *where* matters just as much as the *what*
➡️Seeing in believing
➡️Iterative growth wins the race..every.single.time

Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.

06/04/2024

The paradox of choice and grocery shopping behavior: When it comes to assigning categories and number of SKUs to a secondary display, fight the urge to throw everything but the kitchen sink up there. In this week's Nugget, we share insights from an in-store Behavior Lab designed to identify best practices for frozen foods displays. What best practices have you established for your category using evidence-based shopper insights? We're here to help!

https://hubs.li/Q02zvCNL0

05/29/2024

This week in VideoMining's Nugget, we look at the current headwinds and tailwinds facing the produce category in grocery, and how those trends are indicative of a more universal call to reimagine the in-store experience based on evolving consumer preferences and shopper behavioral trends.

Retailers and CPG manufacturers are constantly seeking ways to enhance in-store experiences and reduce friction to encourage more unit/dollar sales and minimize lost opportunities.

05/06/2024

Calling all cold vault enthusiasts...if you're headed to CSP's Cold Vault Forum this week, be sure to check out VideoMining founder and CEO Rajeev Sharma's session on how we can leverage AI to unlock hidden insights into shopper behavior at the vault. We hope to see you there!