Susan Vincent, Marketing Consultant

01/04/2026

Should home service businesses discount during slow times? Matt Willis has a different take on that option:

A lot of owners are noticing this year that while their phone isn’t totally dead, it is still quieter: even during periods that used to dependably bring in business in other years. We know how it is: that creates a low-grade anxiety. You start checking reports more often, and you wonder if somethi...

01/02/2026

Most roofing companies are losing 40%-60% of their leads. That's a big problem. What's worse is they don't know an effective way to fix it.
The answer is not to buy more leads! That won't get you more customers.
We help roofing companies like yours fine tune your revenue engine so you're not just getting more leads, but actually converting them and growing predictably.

Pro Tip: Winter is the best time to repair the leaks in your revenue bucket. When Spring storm season gets here, all systems are go...and that means more profit!
Interested in learning more? DM me.

01/02/2026

Most roofing companies are losing 40%-60% of their leads. That's a big problem. What's worse is they don't know an effective way to fix it.

The answer is not to buy more leads! That won't get you more customers.

We help roofing companies like yours fine tune your revenue engine so you're not just getting more leads, but actually converting them and growing predictably.

Pro Tip: Winter is the best time to repair the leaks in your revenue bucket. When Spring storm season gets here, all systems are go...and that means more profit!

Interested in learning more? DM me.

12/06/2025

Big day tomorrow It’s official. Signed at 8:10am. It was even on TV. Mine really turned blue. Don’t forget that tomorrow starts the new Facebook rule (aka... new name, META) where they can use your photos. Don’t forget the deadline is today!!!
Hold your finger anywhere in this message and “copy” will appear. Click “copy”. Then go to your page, create a new post and place your finger anywhere in the empty field. “Paste” will appear and click Paste.
This will bypass the system….
He who does nothing consents
According to the show 60 Minutes:
Just in case you missed it: a lawyer advised us to post this. The violation of privacy can be punished by law NOTE: Facebook Meta is now a public entity. Every member must post a note like this. If you do not publish a statement at least once, it will be technically understood that you are allowing the use of your photos, as well as the information contained in your profile status updates.
I HEREBY DECLARE THAT I DO NOT GIVE MY PERMISSION FOR FACEBOOK, INSTAGRAM, OR META TO USE ANY OF MY PERSONAL DATA

09/22/2025

For every referral or walk-in you get, there are tens of dozens of consumers in your demographic area that prefer to do their own research online before calling an HVAC contractor.

Why? It's easy and convenient to do a local search. Welcome to the new word-of-mouth!

Call now to connect with business.

09/22/2025

For every referral or walk-in you get, there are tens of dozens of consumers in your demographic that prefer to do their own research online before calling an HVAC contractor.

Why? It's easy and convenient to do a local search. Welcome to the new word-of-mouth!

09/16/2025

Businesses in the Google 3-pack receive 93% more actions (calls, website clicks, and driving directions) than businesses ranked in positions 4-10.

The reason? Prospects are more likely to consider a business reputable especially if they find a complete Business Profile on Google Search and Maps.

09/15/2025

Who doesn’t love walk-ins and referrals? There's only one problem. They aren't reliable sources of income. The new word of mouth is the internet. Even people who recommend you are going to look you up on the Net first to see if they like what they see.

Is your website built to convert? Do you have good reviews? Think about it. How are people going to find you who don't know about you?

08/10/2025

A big shout to my sister Ann Allanson for taking the time to shoot the pictures for this website I wrote and designed. Google loves authenticity.

So it was great to have real pictures of this practitioner and not stock photos. She did a great job. Thanks so much, sis!

Light of Life Energy Medicine supports traditional Western medicine by boosting your body's natural ability to heal. Gentle and effective. Learn more here.

03/24/2025

Tomorrow, CIBN's Spring Launch Summit begins. If you're an entrepreneur who wants to grow their business, there's no better place than at this summit.

I'm honored to be one of the speakers. Come join us!

business networking event, business strategy, entrepreneur training, international business networking, online business networking, women in business

03/19/2025

I feel honored to be a speaker at CIBN's Spring Launch Summit. Lots of great speakers! My topic will be, of course, on marketing messaging, "Who's Looking for You?"

You'll learn how to craft a marketing message that connects with your target audience without selling to them. I've had participants tell me this short presentation was a "gift" to them because it gave them the framework they needed to craft their own effective marketing message.

I hope you can join the fun!

business networking event, business strategy, entrepreneur training, international business networking, online business networking, women in business