Soft Serve SEO

softserveSEO is a self-service SEO portal that allows you to take the lead of your website’s Search Engine Optimization in the most efficient way possible.

06/06/2022

Did you know that 63% of search engine visits are from mobile devices?

While responsive design may not be a ranking factor, it is important to make sure that your site provides a positive user experience on mobile devices.

05/24/2022

Trying to be in the other 9%?

Join our Facebook group (SEO Made Easy) to get more tips and chat with other business owners and SEO experts!

05/11/2022

Does google treat unlinked mentions like links?

Maybe you’ve seen an article talking about your site but the mentions of the brand name or domain name were not linked to your site.
 Do those mentions of your domain and brand name pass some sort of signal?

According to Google’s John Mueller, the answer is no:
“It’s something where maybe users will pick that mention and they will search for your site and they go to your site anyway.
But it’s not a link to your site.
So from that point of view, it’s very different.”

Got an SEO-related question? Comment below or send us a message. We will add it to our queue for a future post!

04/28/2022

How can I find and fix my broken links quickly?

Maybe you made a typo in the link or moved the page and forgot to update any links pointing to it. It’s an easy mistake to make!

But internal links are important for your site visitors and as a ranking factor. So how do you know all of your links are working properly?

Option #1 - If your site is just a handful of pages you could go through all site navigation, your footer, and every page and click on each link.

Option #2 - If you are using Google Search Console you can easily view coverage errors by going to Index > Coverage > then viewing the error and excluded tabs.

Option #3 - ScreamingFrog will generate a list of all internal links and their status codes.

Option #4 - The site crawler in softserveSEO of course!🍦Our crawler will analyze your website to check for issues with site structure, and 404 errors. In addition to broken links, you can also easily find which site pages have duplicate page titles or metadata descriptions. (hint, that is bad for SEO!)

No matter which method you choose, be sure to add this to your to-do list every month or so.

Got an SEO-related question? Comment below or send us a message. We will add it to our queue for a future post!

04/14/2022

Do tracking pixels slow down site speeds?

Tracking pixels have a negligible impact on site speed. Issues tend to appear only when pixels are installed incorrectly or redundantly.

A study by AnalyticsMania found that sites were 10% faster when using Google Tag Manager to implement pixels instead of hard coding them.

Got an SEO-related question? Comment below or email us at [email protected]. We will add it to our queue for a future post!

03/24/2022

What is keyword cannibalization?
Having multiple pages on your site that can rank for the same search query.

Why is that bad for SEO? You’re competing with yourself for ranking in Google.

How can you fix it?
1. Google ‘site:domain.com keyword’ to quickly see how many pages are competing for a single keyword
2. Analyze the performance of those pieces of content
3. Decide how to delete, redirect or merge competing pieces

Whether you decide to delete content or merge multiple pieces into one page, make sure you setup 301 redirects to the strongest page.

Got an SEO-related question? Comment below or email us at [email protected]. We will add it to our queue for a future post!

03/18/2022

Join our new SEO Made Easy Facebook group! Meet with like-minded small-business owners, SEOs, bloggers and others interested in learning more about SEO.

https://bit.ly/3BxhA55

03/14/2022

Give it everything you've got this week!

03/10/2022

We love long tail keywords! Low cost,
Low competition, high focus, and most importantly, HIGH CONVERSION RATE.

How do you go about doing keyword research?

03/08/2022

How long does SEO take for new pages?

When a new page is published on a website it can take from a few hours to a few weeks for it to be indexed. Most good content is indexed in around a week.

To speed things up:
- Prevent server overload
- Create internal links to your new page
- Avoid unnecessary URLs on your site
- Use your sitemap or Search Console’s URL Inspection Tool to request indexing

There’s no guarantee that Google will index every page.

Got an SEO-related question? Comment below or email us at [email protected]. We will add it to our queue for a future post!

03/07/2022

Ready to tackle your SEO and digital marketing goals this week?

03/02/2022

Are Title Tags A Google Ranking Factor?

Page titles have been confirmed as a Google ranking factor, though they will not play an outsized role in getting a page to rank.

From Google’s John Mueller:
“Titles are important! They are important for SEO. They are used as a ranking factor. Of course, they are definitely used as a ranking factor, but it is not something where I’d say the time you spend on tweaking the title is really the best use of your time.”

Got an SEO-related question? Comment below or email us at [email protected]. We will add it to our queue for a future post!

Address

465 Anglers Drive Suite 2B
Steamboat Springs, CO
80487

Website

https://www.softserveseo.com/

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