Blue Fire Collective

05/22/2024

We don't work with Mystery Ranch backpacks anymore, but our work in 2023 on the new Radix paid off. The pack was awarded Outside/Backpacker Editor's Choice 2024 for the Multiday Pack category. It's nice to finish up with a bang. 💥

The Radix 57 delivers best-in-class comfort, load carry, and gear access, all in a sub-four-pound package—about a pound less than many other packs capable of carrying similar loads.

05/22/2024

Nice to see the work from months ago come to light. Pressio is an amazing eco-conscious technical apparel company based in the UK (and North Carolina). Pressio Elite Singlet gets the "Best Airflow" nod for the best Men's Running Tops. The Recon Tank is one of the Best Women's Tops.

Seven testers tried 48 t-shirts and singlets over nearly 4,000 miles. These came out on top.

05/14/2024

https://www.usbiathlon.org/womens-coaching-initiative

PurposeU.S. Biathlon is committed to expanding opportunities for women in coaching. Aligning with its 2030 plan to expand access to biathlon and ensure the expertise and mentorship exists to inspire athletes of all skills and ages, U.S. Biathlon is lau...

05/13/2024

Howdy. 👋

Coming atcha from winter-lingering NW Colorado. ❄️ Weaving between winter and spring is the current mode of operation. 🎿🚲🥾

Just like the weather, Blue Fire is undergoing exciting changes. We are pivoting. We are finding purpose working with purpose-driven organizations. We are doing more to advance societal and systemic change. Over the past couple of years, we’ve been dipping our consulting toes into the non-profit world supporting advocacy groups and non-profits committed to sustainability and education. We have found this work much-needed & our contributions impactful. We 💙 the outdoor industry which has been home for so long…the people, the adventure & the stoke have made it a special place to hang your professional hat. From now on, though, we will be focused on furthering missions that better the planet and improve the quality of the natural world for future generations. 🌎🙌

If you know a purpose-driven organization that is in need of integrated marketing expertise, Blue Fire can serve it well as a strategic partner in brand marketing, integrated communications, creative design and storytelling.

We’d love to acknowledge the clientele that have allowed us to make this a seamless transition. Thank you for the amazing projects and trust in our partnership:

Yampa White Green Basin Roundtable



lyfe

✌️

01/09/2024

Monday afternoon. 🙌💙

01/02/2024

Fell in love with this little tree today.

🌲

Maybe it was the light or sparkle of the pristine snow. Maybe it’s just because we were done climbing 😅 but there was something about this little guy, making its own way, surrounded by beauty and peace. It just felt good to see it, on day one of the new year.

We 💙 how the the New Year always brings the promise of renewal, improvement and a fresh perspective. Don’t know bout you, but we can’t wait to see what 2024 has in store.

Here’s to you and an amazing year of hope, health, and happiness. 🍾✨🌎

🎿

12/05/2023

Who else witnessed the insane alpenglow yesterday at exactly 4:37pm? The clouds were low and socked in, with just a sliver of sky to the west. The setting sun found it and broke through, such intensity. All that color and light, reflecting. It was all there and gone in a minute, maybe two. 🧡💛🧡

11/07/2023

10/31/2023

Thrilled that Pressio earned 2023 Gear of the Year for the Bio Short Sleeve from Runner's World. This running, hiking or workout top features three-phase moisture management, a soft hand and feel, and enhanced biodegradable features like 100% recycled yarns and natural seed-based wicking for unparalleled sustainability and performance. Add this to your holiday shopping list. Available for men and women at buff.ly/3KJq5Q7

The best running shoes, apparel, electronics, and more that you can get right now.

08/30/2023

Check this out. It's guaranteed to be a fun & interactive event with food, drink and good people all looking to keep the Yampa flowing!

07/31/2023

Once upon a time, four packs caught the sunrise on the summit of Mt. Toubkal. 🌄