Ecoteric Marketing

Ecoteric Marketing On a mission to grow the online presence of outdoor businesses and brands.

Earlier this month, I had the opportunity to create this carousel for The Conservation Fund , which pushed me to slow do...
04/14/2026

Earlier this month, I had the opportunity to create this carousel for The Conservation Fund , which pushed me to slow down and understand the depth of the work they’re doing.

Each slide represents a small piece of a much bigger impact. Protecting land, supporting local communities, and creating solutions that actually last. It’s one thing to hear about conservation, and another to see how it all comes together behind the scenes.

Projects like this remind me why I love what I do. Helping mission-driven organizations tell their story in a way that connects, educates, and inspires.

Grateful to be part of it 🌿

Most outdoor brands miss the moment to connect with their audiences through cultural trends that are happening right now...
04/13/2026

Most outdoor brands miss the moment to connect with their audiences through cultural trends that are happening right now.

That’s where trends come in.

When used intentionally, trends can help outdoor brands:
• Reach new audiences through the algorithm
• Show personality beyond product photos
• Feel more human and relatable
• Turn casual viewers into followers

I pull together 5 trends outdoor brands can try this week that still feel authentic to the outdoor space.

Want to learn more about how to use these exact trends to boost your engagement?

Follow me and comment "TRENDS" and DM you this month's trends!

04/09/2026

Earlier this month, I had the privilege of creating this short video for The Conservation Fund.

Getting a behind-the-scenes look at their work was honestly inspiring. They’re not just talking about conservation, they’re actively protecting land, supporting communities, and finding real, tangible solutions that make a long-term impact.

As someone who cares deeply about the outdoors, it meant a lot to help tell a story that actually matters. This is the kind of work I love being part of. Purpose-driven, grounded, and making a difference.

Grateful for the opportunity and excited to keep creating for organizations doing meaningful work 🌿

Most brands focus on visuals, but if the hook doesn’t stop someone from scrolling, the rest of the post doesn’t matter.A...
03/26/2026

Most brands focus on visuals, but if the hook doesn’t stop someone from scrolling, the rest of the post doesn’t matter.

A good hook should trigger curiosity or recognition.
Something that makes someone think:
• That’s me
• I want that
• I need to know more

The goal is to create curiosity because, without it, no one will keep reading.

Make sure to save this post and follow for more social tips!

03/20/2026

Listen, crazier things have happened.

Hey you! Do you dread coming up with a content calendar for your brand?Here are 5 simple steps to build a content calend...
03/19/2026

Hey you! Do you dread coming up with a content calendar for your brand?
Here are 5 simple steps to build a content calendar that keeps you consistent.

🌿 Read the full guide at ecotericmarketing.com or follow for more grounded marketing tips.

You know what makes posting on social media hard? Starting from zero every single time you go to post. Most founders sit...
03/17/2026

You know what makes posting on social media hard? Starting from zero every single time you go to post.

Most founders sit down to post and ask themselves:
• What should I say?
• Will this even help anyone?
• Is this worth posting?

That’s exhausting.

The brands that stay consistent don’t rely on motivation. They rely on systems.

Every month, I create a content calendar for my clients that includes:
• Post goals,
• Hooks,
• Talking points,
• CTAs

So when it’s time to post, the thinking is already done. And that’s exactly what saved me this week.

If you want the fully customizable version of this calendar, comment "CALENDAR" and DM it to you.

It makes showing up online way easier.

Writing for the outdoor industry isn’t just about sounding adventurous. It’s about understanding the people who live it,...
03/13/2026

Writing for the outdoor industry isn’t just about sounding adventurous. It’s about understanding the people who live it, breathe it, and love it.

You can’t fake what it feels like to hit a dusty trail at sunrise, to pack light for a weekend ride, or to chase that downhill rush!

That’s why having someone who speaks the language of your audience matters. From the gear they trust to the trails on their bucketlist- your words should feel like they were written by someone who’s been there too.

🚵🏽‍♀️ If you’re an outdoor brand that wants messaging as real as your adventures, we should talk.

We get this question as outdoor brand marketers: “Why can’t outdoor brands just post selling posts?”The problem with tre...
03/12/2026

We get this question as outdoor brand marketers: “Why can’t outdoor brands just post selling posts?”

The problem with treating social media like a product catalog is that people aren’t on the apps to be sold to. They’re there to be inspired, entertained, or informed... and let's not forget about COMMUNITY CONNECTION.

If your feed is only product shots and discount codes, you’re missing the chance to build trust and connection with your audience. Outdoor brands have such a unique opportunity to build community through shared values and lifestyle. When every post feels like a pitch, it comes across as impersonal and inauthentic.

🌿 Want help building that kind of balance? Follow for more grounded marketing tips.

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