Unity Marketing

Unity Marketing Business insights into the mind of the affluent consumer, from speaker, author and market researcher

Unity Marketing focuses on understanding the mindset and purchasing and spending patterns of the affluent consumers in the luxury market. Through in-depth surveys conducted every three months among 1,200+ luxury consumers, Unity Marketing keeps its fingers on the pulse of the luxury market, reporting trends and predictions about the future trajectory of the luxury consumer market. Unity Marketing

is the voice of the luxury consumer for such clients as PPR, Diageo, Tempur-Pedic, Google, Swarovski, Constellation Wines, Luxottica, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board.

Bed Bath & Beyond’s rebirth as Neighborhood Intelligence signals a strategic pivot far beyond retail. Visionary CEO Marc...
08/07/2026

Bed Bath & Beyond’s rebirth as Neighborhood Intelligence signals a strategic pivot far beyond retail. Visionary CEO Marcus Lemonis is building an “everything home” platform designed to follow consumers through their entire 11‑year home cycle. Growth is accelerating — but so are the integration demands. My latest Forbes.com analysis explores the opportunity and the roadblocks.

Bed Bath & Beyond, now Neighborhood Intelligence, is undergoing a radical transformation under CEO Marcus Lemonis as he builds an "everything home" ecosystem.

China’s luxury market is stabilizing — but the real story is psychological.Consumers are spending again, yet their expec...
08/06/2026

China’s luxury market is stabilizing — but the real story is psychological.
Consumers are spending again, yet their expectations, values, and decision-making have fundamentally shifted. Brands that rely on old playbooks will miss the next wave.

My latest for Forbes breaks down what’s changing, why it matters, and how luxury leaders must adapt.

After a recent downturn, the China luxury market is stabilizing, but growth remains elusive. To return to growth, luxury must align with changing consumer psychology.

08/04/2026

Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.

An explosive Columbia Law study finds Amazon and Walmart’s AI agents hide U.S.-made goods, mislabel country-of-origin, a...
07/31/2026

An explosive Columbia Law study finds Amazon and Walmart’s AI agents hide U.S.-made goods, mislabel country-of-origin, and call it a “business decision.” The implications for consumers, manufacturers, and regulators are massive. Full breakdown in my latest Forbes.com post.

A Columbia Law School study finds Amazon and Walmart's AI agents hide American-made goods, enable false origin claims, while the AI agents admit it's a business choice.

DUER isn’t just dodging tariffs — it’s outmaneuvering them. While retailers brace for a 50% levy on Canadian imports, Ga...
07/29/2026

DUER isn’t just dodging tariffs — it’s outmaneuvering them. While retailers brace for a 50% levy on Canadian imports, Gary Lenett’s Vancouver brand is posting 40% YOY growth, doubling its women’s business, and expanding across North America without raising prices.

Performance denim is no longer a niche. It’s a challenger category — and DUER is proving it can scale even in a tariff storm. Get the insights in my latest Forbes.com post.

New tariffs are once again disrupting retailers, yet despite threats of 50% tariffs, Vancouver-based DUER is moving forward with aggressive U.S. growth plans.

07/28/2026

Luxury shoppers increasingly rely on AI, but it is designed to meet defined needs, not create desire. Luxury desire is built on human factors that AI can't replicate.

As AI becomes retail’s gateway, Washington watchdogs are circling. For the industry, forewarned is forearmed. Get the sc...
07/21/2026

As AI becomes retail’s gateway, Washington watchdogs are circling. For the industry, forewarned is forearmed. Get the scoop in my latest for .com

As AI agents become the new front door to online shopping, policy makers are raising questions about whether new federal guidelines are needed to protect consumers.

07/21/2026

Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.

Call it timing or coincidence, but a McKinsey study on AI and luxury and a thought-provoking essay from PYMNTS CEO Karen...
07/16/2026

Call it timing or coincidence, but a McKinsey study on AI and luxury and a thought-provoking essay from PYMNTS CEO Karen Webster hit my desk at once. They pointed to the same conclusion: AI still can’t grasp the luxury consumer. Here are the three S’s it’s missing--Serendipity, Synchronicity and Synergy. Get the analysis in my latest Forbes.com article.

Luxury shoppers increasingly rely on AI, but it is designed to meet defined needs, not create desire. Luxury desire is built on human factors that AI can't replicate.

The World Cup has become luxury’s newest runway.  Dior, Cole Haan, Chanel, Burberry and more are winning World Cup minds...
07/15/2026

The World Cup has become luxury’s newest runway. Dior, Cole Haan, Chanel, Burberry and more are winning World Cup mindshare through creators and cultural storytelling — not official sponsorships. The tournament isn’t just sport: it’s a stage for identity, aspiration and luxury’s evolving role in culture. Get the inside story in my latest on Forbes.com

Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.

Address

206 E Church Street
Stevens, PA
17578

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17173361600

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