Unity Marketing

06/24/2026

True Religion went from a premium denim darling to a streetwear‑driven Gen Z comeback, the brand has become the rare fashion label that simply refuses to die. Its revival isn’t luck. It’s strategy: cultural relevance, distribution discipline, and a reset around the customers who actually showed up.

My latest for Forbes.com breaks down how True Religion came back stronger — and what its turnaround signals for the wider apparel market.

After two bankruptcies, multiple owners and a generational reset, True Religion has new life, opening 6 new stores and projecting over $500 million in sales this year.

06/24/2026

Tanger Outlets is rewriting the outlet playbook. Its expansion into full‑price retail — from acquiring open‑air lifestyle centers to bringing brands like Sephora, Warby Parker, Lego and Bath & Body Works into outlet locations — signals a structural shift in how (and where) Americans want to shop.

Open‑air centers are winning traffic. Department store consolidation is reshaping brand distribution. And Tanger is building a flywheel that blends outlet economics with full‑price expectations. My latest for Forbes.com breaks down the strategy, the data, and the stakes for the broader retail landscape.

Tanger is reshaping its identify with full-price brands, lifestyle centers and a reimagined outlet model for growing markets and next-generation shoppers.

06/23/2026

“In the battle for mind share, cultural resonance and passionate engagement, Adidas went into the World Cup with accelerated momentum and a strong reputation, with Nike lagging by comparison,” said Stephen Hahn, RepTrak.

06/18/2026

The real World Cup final isn’t on the pitch — it’s Adidas vs. Nike fighting for global football dominance.

Adidas leans into the sport’s soul. Nike pulls football into its cultural universe.

My latest for Forbes.com breaks down the strategies, the stakes, and the momentum shift shaping the world’s biggest stage.

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.

06/16/2026

“This isn’t just a tournament—it’s a cultural event with a gravitational pull that touches sport, music, travel and identity. The FIFA World Cup 2026 is bigger than football itself,” said Nicole Pike, YouGov Sport.

06/09/2026

Sub-Zero & The Mixology Boom: “There are only a select few brands that signify luxury status within a private residence. Foremost among them is Sub-Zero,” said Chris Ramey, The Home Trust International.

06/09/2026

Having followed the controversy surrounding the Patagonia trademark infringement lawsuit against drag performer Pattie Gonia, I found a critically important perspective was largely missing: why Patagonia had to take this course of action now. I intentionally steered clear of the cultural/social aspects and delved into the business case for the filing. I believe it's important for people, no matter which side they are on, to get the full picture in my latest Forbes.com post.

Patagonia was compelled to sue Pattie Gonia after she filed to trademark her name for clothing and marketing, which Patagonia views as encroaching on its brand.

06/02/2026

Family-owned Sub-Zero Group welcomes a new stand-alone, undercounter ice maker to its family of luxury kitchen appliances to meet the growing demand for a steady stream of pure, crystal-clear, slow-melting ice cubes.

Despite a 2.2% drop in U.S. spirits sales, consumers are demanding higher quality cocktails. Sub-Zero launches a new high-quality standalone ice maker to meet this need.

05/27/2026

Hairstory upended the hair-care industry by challenging the harsh, detergent-based chemistry that damaged the scalp and hair rather than making them healthier. Now the founders are taking the same approach beyond hair—launching a detergent‑free hand and body wash called Sans Savon ("without soap"). It’s a small product with a big implication: consumers are moving toward cleaner, natural formulas that support the body's microbiome, not disrupt it, while legacy brands remain anchored in outdated chemistry. Get the insights in my latest for Forbes.com.

Hairstory founder Eli Halliwell revolutionized hair care with detergent-free New Wash. Now he and wife Erica launched Sans Savon on the same principle for hand and body.

05/18/2026

Office supplies alone won’t save a category that’s half the size it was a decade ago. Staples knows it — and it’s moving fast. Party City shop‑in‑shops. Stanton Optical eye exams. Amazon and Happy Returns traffic. This is what services‑led, community-centric retail looks like.

Staples is reinventing its 900 stores as community service hubs, moving beyond traditional office supplies to combat a shrinking retail market and intense competition.