Creative Marketing Solutions

09/06/2021

Happy Labor Day! We see and appreciate you!

07/04/2021

Happy 4th of July

06/20/2021

Happy Father's Day!

05/31/2021

Happy Memorial Day!❤️

05/20/2021

Clear Vs Clever

I have to admit that I LOVE clever copy. There are few things better than a quick turn of phrase, a double meaning, or awesome alliteration.

Once, early in my career, I was collaborating with a long-time client. We were brainstorming for almost an hour on copy ideas. I kept coming up with these gems! Funny, double meanings, hidden agendas, real heady stuff! Finally, he turned to me and stated emphatically: “NO! Nothing clever.” For years, I would tell this story to my coworkers, and we all had a good laugh – as if clever meant good, and the client didn’t want anything good. But now I see the value of his lesson. Good to the author is not necessarily good for the client.

When it comes to copy that works, make sure you are writing it for the readers and not for yourself. Clever only works if it gets its point across. When in doubt, lean toward something that is crystal clear. You may or may not be the most clever person in the room, but if you write an inside joke and you are the only one who understands, or likes, the punchline, that is the polar opposite of good copy.

05/18/2021

05/09/2021

Happy Mother's Day!🌹

05/04/2021

It is worth it!✨

04/29/2021

Respect & Admiration

As things begin to open up and life gets back to something close to what we call normal. We wanted to take this time to not only thank our clients that have stuck with us through this whole ordeal. But to send out our admiration and respect to all of you business owners that buckled up your boot straps and powered through these really tough times. You guys are our heroes. We know, not only the effort, but the courage it took to stand against troubles that we have rarely been faced with in our lifetime.

At CMS we pride ourselves on being part of the community around us. And we take even more pride in associating with people like you and your families.

For those of you who needed to take a step back and reassess during this time. Congrats to you as well for making the really difficult choices.

Going forward, whatever marketing help you may need, we are here, and our doors are always open to you.

04/27/2021

Share you passions🌻

04/22/2021

Happy Earth Day!🌎