Align Marketing Group

09/04/2026

At Align, our EOS (Entrepreneurial Operating System) framework helps us to turn bigger goals into specific quarterly rocks with focused priorities and accountability for getting the right things done.

🧭 When our team is on the same page and working from strong, repeatable systems, our clients benefit too, through greater consistency, clearer communication, and a marketing team that can stay focused on what moves their business forward.

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09/02/2026

Web design is an investment, so the results should be more than a professional-looking site. It should also support your growth goals and bring you new opportunities.

📘 Download our free Website Strategy Guide to learn how to turn your firm's website into a lead-generating asset.

Whether you're planning a website refresh or starting from scratch, having a clear strategy can make all the difference.

🆓 Request your copy at this link: https://buff.ly/VmYkcY3

Or learn more about our web design services: https://buff.ly/QrRL6y2

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08/31/2026

Kristy will be speaking at the Financial Planning Association of Minnesota's ASCEND conference in Saint Paul this October.

Having spent years in financial services before founding Align Marketing Group, Kristy loves opportunities to connect with other professionals and share ideas about what's working best for firms to serve clients well.

She'll be speaking about why advisors should embrace SEO as well as AEO (Answer Engine Optimization) since it's reshaping the way that potential clients find financial professionals today.

Here's info on the Saint Paul, MN conference: https://lnkd.in/ghzz5jR2

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08/28/2026

📖 Every project has a story. The AEC firms that tell those stories the best are usually the ones that win the next opportunity.

In the Architecture, Engineering, and Construction (AEC) sector, clients aren't buying a list of buildings. They buy confidence that your team can solve their problem, on their site, within their constraints. A portfolio with project stories gives them that confidence in a way a project list never will. 🏗️

This blog shows you how to turn completed projects into client-facing stories, and where to put them so they actually win work. For more, book a free consultation with us!


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Your firm has a portfolio full of strong work. The projects sit on your website, listed by name, sector, and square footage, and they still are not winning as much new work as they should. The problem is rarely the work itself. It is how the work is told. In AEC, clients do

08/26/2026

🐶 Happy from our team! Today we're celebrating some of our favorite office assistants, entertainers, and treat inspectors.

Meet the pups, clockwise from top left:

🐾 Spy (owned by Alexis) may only have one eye, but he doesn't let that slow him down! This highly trained wiener dog answers to many nicknames, including Bean, Spee Beans, and the fan-favorite: Stinky Winky.
🐾 Kota (owned by Kristy) is a rescue from South Dakota with a little bit of everything in his family tree. He's goofy, lovable, and still acts like a puppy despite being six years old.
🐾 Zoey (age 10, owned by Kristy) is a Lab/Cattle Dog mix rescue and a dedicated coworker. You'll usually find her under a desk, underfoot, or keeping serious watch as the self-appointed "Paw Police." 🚔
🐾 Hunter (owned by Andrea) is the newest member of the family and is settling in wonderfully. This black Lab has only been in his new home for a couple of weeks, as Andrea's son got married and three big dogs in that household were too many. Hunter is already proving to be a very good boy with lots of potential.
🐾 Schooner (aka Schoonie, owned by Leigh) loves snacks and never turns down a carrot... or any morsel, for that matter! 🥕
🐾 Chewie (owned by Andrea) is an 11-year-old Chihuahua/Jack Russell Terrier mix. She has officially reached the “cranky old lady” stage of life and has absolutely no problem letting everyone know when something—or someone—is getting on her nerves. She may be small, but she is definitely in charge.

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08/17/2026

Wearing too many hats at once when it comes to marketing?

Align’s outsourced marketing services give your firm access to a full team: from strategists to designers to digital experts, without the cost and complexity of hiring in-house.

We step in as your marketing partner (or even your marketing department) so you can stay focused on serving clients and growing your firm. 🎯

Learn how Align can support your firm’s growth: https://buff.ly/hZIudti


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08/13/2026

Does your website look beautiful, but things are all too quiet over on your contact form? 🦗

Many professional service firms invest in a website that looks polished and reflects their brand. Yet they're not receiving leads because they're not starting conversations with potential clients.

Here are a few strategic adjustments for your website which may have a bigger impact than you think.

You invested in a professional website. The design is clean, the partners are happy with it, and it represents the firm well. And yet the contact form stays quiet, and your website still isn't generating leads. Here is the uncomfortable truth: a website that looks good and a website that wins busine...

08/06/2026

One of the first questions we hear after presenting a completed marketing plan is: "So…what level of ongoing marketing support do you recommend?"

The answer is never exactly the same. Every professional service firm has different goals, challenges, and resources. That's why finding the "right" marketing retainer means finding the level of support that best fits your firm. 🧩

At Align Marketing Group, we don't believe in forcing clients into a predetermined package.

Curious how we determine the right approach? Take a look at the 6 factors we evaluate: https://buff.ly/hnezHtP

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One of the first questions we hear after presenting a completed marketing plan is: "So...what level of ongoing marketing support do you recommend?" It's a fair question, and the answer is never the same. At Align Marketing Group, we don't believe in forcing every client into a predetermined package....

08/04/2026

We're thrilled to announce the winner of our Future Marketer & Creative Professional Scholarship... Hailey H.

Way to go, Hailey! 👏
📚 Major: Graphic Design
🏫 University: Bemidji State University

Learn more and read Hailey’s scholarship essay: https://buff.ly/k2bsOI4

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07/29/2026

Is your digital marketing doing enough to be found in search results and connect with clients online?

From SEO and content strategy to social media content and performance tracking, we help professional service firms stand out in a crowded market: boosting visibility, engaging the right audiences, and driving real growth. 🌟

We'd love to talk with you about how a strategic digital approach keeps you current, builds credibility, and supports your firm’s goals.

Learn more: https://buff.ly/TG22FOK
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