Mills Marketing

06/02/2026

🗣️ Marketing ROI has long been one of the most challenging things for FIs to clearly define, measure and communicate.

📰 The good news? Director of Digital Services Crystal Steinbach unpacks it all in her latest blog, exploring modern marketing automation and a 5-step pre-campaign ROI framework to drive positive results: https://na2.hubs.ly/H05N_fQ0

Discover how marketing automation enhances ROI for financial institutions by connecting strategy, ex*****on, and revenue, turning marketing into a growth engine.

06/01/2026

What makes a strong creative? We’re glad you asked!

Three team members shared their thoughts and provided a 4-step process for creating Smart, Bold creative campaigns. See what it takes: https://na2.hubs.ly/H05N_l30

Discover four essential steps to create impactful creative campaigns that resonate with your audience and drive results. Build campaigns that succeed.

05/29/2026

🤷‍♀️ “Gen Z isn’t hard to reach. We’re just hard to impress.”

💡 ICYMI: Account Coordinator Nicole Doser (a real-life Gen Z’er) shares 5 ways to capture Gen Z’s attention in an industry that wasn’t exactly built for them! Learn from an “insider” on how to connect with and effectively market to Gen Z: https://na2.hubs.ly/H05QpT70

Discover how to effectively engage Gen Z in banking with humor, authenticity, and mobile-first experiences. Adapt your marketing strategy for success.

05/28/2026

✉️ In our latest Insights, we explained why financial institutions are being targeted (primarily by California law firms) for lawsuits, alleging violations of California privacy rules. Get the full scoop, including 4 things your FI should do right now: https://na2.hubs.ly/H05NDw60

🙋‍♂️ How can we help? Contact us: https://na2.hubs.ly/H05NDG30

Learn how financial institutions can avoid CCPA lawsuits related to cookie and tracking settings by ensuring compliance and transparency in their privacy practices.

05/25/2026

Honoring the fallen. Remembering their sacrifice. Grateful today and every day.

05/23/2026

Creative Director Kim Schuver said it best: “Brooke, our lead video and motion visionary, presenter and digital design guru. You bring talent, energy and creativity to every project … and you’re just an all-around amazing and grounded person to have on the team.”

🎉 Congratulations to Assistant Art Director Brooke Lange on celebrating 10 years at Mills. Cheers, Brooke!

05/21/2026

🗣️ What are industry leaders saying about the power of AI in banking? Derek Baker, EVP of Growth and Innovation, will be among the panelists discussing practical ways financial institutions are putting AI to work at the Iowa Society of CPAs Financial Institutions Conference on May 28.

Explore our Events page for complete details:

A calendar of events in the banking and marketing industries. It includes information on Mills’ speaking engagements, industry seminars, and conferences.

05/18/2026

Are you ready for Spring Insights 2026? ✉️

Our quarterly eNewsletter drops this week! Here's a sneak peek at what's inside:
🍦 The scoop on website cookies, tracking and California privacy laws
💡 Tips for crafting Smart, Bold creatives
💪 Guidance on driving stronger marketing ROI through automation
👓 An insider's perspective on connecting with Gen Z

📨 Subscribe today to make sure it finds your inbox: https://bit.ly/4ub0l4L

05/15/2026

Please join us in welcoming Lillian to Mills! She's a Hawkeye with a love for learning and an "oddly specific" superpower. Get to know more about her by visiting: https://bit.ly/4wvpR6n

05/10/2026

Here’s to all the moms who’ve been there for us since day one.

At every game, concert and competition (even when we didn’t come home with the trophy).

Every time we needed a hug (or a shoulder to cry on).

In every learning moment (even when you had to raise your voice).

At every milestone (we couldn’t have done it without you).

Thank you, moms, for always being there for us.