Atreyu+Bastion

03/31/2025

When protecting a business brand, we have a checklist that includes proper logo use, brand colors, fonts, and voice. Consistency is important. New aspects of our business world threaten more than just our brand. They could be keeping our clients from getting to our front door. Luckily, these threats can be mitigated with awareness and proactive measures.

We are building a superhighway to our front door, and we need to watch for someone else creating a bypass.

10/09/2024

These videos from ClickUp are proof that I chose the right project management software for Atreyu+Bastion.

07/30/2024

Everyone understood the assignment in this promo video. It was so fun to do. I'm obsessed with the finished product.

07/12/2024

This promo shoot was a lot of fun! Tickets go on sale tomorrow. https://cur8.com/18299/project/124293

Tickets go on sale tomorrow starting at noon! Stoughton Center for the Arts is excited to partner with Aligning Stars Theatre on this production. Prices increase on July 28th, so don't wait too long to purchase your tickets.
https://cur8.com/18299/project/124293

06/20/2024

OK, AI. I'm enjoying this ridiculous image of a cat enjoying Cognac and Cheese. I'm only two weeks behind recognizing National Hug Your Cat, Cognac, and Cheese Day.

Regardless of all the warning signs along the way, we’ve almost completely depleted the value of social media for business.

05/13/2024

A ton of amazing people came together to contribute something fun and memorable to this year's Syttende Mai Festival of Stoughton, WI. I wrote about it here: https://bit.ly/44E10Qa

We are holding a Pop-Up Exhibit/Event this weekend during Syttende Mai Festival of Stoughton, WI. Stop by 183 W. Main Street for:
🇳🇴A photo in front of Pint Sized Parties Syttende Mai Balloon Sculpture.
🇳🇴A chance to win one of six, 3D Metal Printed Gnomes (pictured gnomes are copper) made by The Virtual Foundry.
🇳🇴Free Norwegian Flag themed "swag" and coloring activities for kiddos

Read more about how our Pop-Up Exhibit is an example of Open-Source Thinking in our recent blog: https://bit.ly/44E10Qa

04/19/2024

I have really cool clients who do really cool things.

12/22/2023

There is no better gift than someone who fully appreciates your business name. IYKYK

“Now you, too, can enjoy the exact moment all of our childhood trauma began… and for the low, low price of $29.99!!”

06/21/2023

I've just started getting out and about with Visit Stoughton as we build the dynamic story about Stoughton Tourism. That charcuterie board was delicious!

Cheesers hosts events Thursday Evenings in their new upstairs tasting room. We recently attended one of their events and enjoyed this delicious charcuterie board and wine. Not pictured: the store picked bourbon that was savored by a member of our party.

06/01/2023

I'm participating in the current Leadership Stoughton class run by the Stoughton WI Chamber of Commerce. I've met wonderful people and learned a lot about Stoughton. If I were to pick my favorite thing about the class (many of you know that I don't like picking favorites), it would be the awareness and appreciation it sparked for the people and organizations providing critical services here. Fellow Leadership Stoughton classmate, Laura Braund, is one of those people.
It is my pleasure to be a part of their rebrand.

On behalf of Stoughton Area Resource Team, Inc. (START) Board of Directors and Staff, we're delighted to share an exciting update.

Through the support of compassionate community members, and the foundation of a mission dedicated to "providing a safety net for those in crisis", START has remained a vital resource in Stoughton since 2001. As our society and community experiences change, START responds daily to an increasing number of requests for help from those at risk of homelessness, or surviving the impacts and traumas of living in poverty. To best meet the needs of those in crisis, it's critical we grow our program to provide resources and support adaptable to change.

With this in mind, START is proud to announce our strengthened commitment to helping our neighbors in need by presenting an organizational rebrand, and mission with a vision statement.

Mission: Stoughton Area Resource Team, Inc (START) helps community members in crisis by maximizing available resources to prevent homelessness and overcome the impacts of poverty.

Vision: To foster a community where everyone has the opportunity to live a dignified life, free from poverty and its associated stigma.

We look forward to continued collaboration with our local businesses, churches, community members, foundations, organizations, service clubs, and supporters to overcome the impact of poverty in our community. The foundation of our services remain the same; START links Stoughton Area School District residents under the age of 55 with community resources and provides support in housing and utilities stability, access to education, employment, food, health, transportation, and all other areas of basic needs.

START is extremely grateful to Erin Horswill, Principal of Atreyu+Bastion for her donated time and amazing talent in designing our new image and brand kit.