Insight Outcomes LLC

Insight Outcomes LLC Dianne Binford, owner I'm a results-driven strategic marketer with strong technical expertise. I launch programs on time, on spec, and on budget.

I believe the more you can turn analysis into an automated reporting suite of ongoing KPI trends, the more INSIGHT you'll have to drive successful OUTCOMES.

Top o’ the mornin’ to ya!
03/17/2023

Top o’ the mornin’ to ya!

Insight #33 - The Front-facing Piece of the PuzzleFueling Your Email Campaigns with Customer Datawww.insight-outcomes.c...
07/08/2013

Insight #33 - The Front-facing Piece of the Puzzle

Fueling Your Email Campaigns with Customer Data

www.insight-outcomes.com/blog-1/the-whole-puzzle/

We’re looking at the “WHOLE PUZZLE” of fueling your email campaigns with data: the Front, the Back, the In and the Out.

Insight #31 - Measuring Across Time5 How-To's for Measuring Incremental Impact of Lifecycle Marketing Across Timewww.in...
02/17/2013

Insight #31 - Measuring Across Time

5 How-To's for Measuring Incremental Impact of Lifecycle Marketing Across Time

www.insight-outcomes.com/blog-1/testing-analysis-blog

So even though triggered lifecycle marketing campaigns can get upwards of double the immediate direct response for open, click and conversion vs. a blast marketing campaign....

02/17/2013

Insight #30 - Tracking Over Time

Lifecycle triggered campaigns are about influencing trends, future happenings.

So If you’re only tracking ROI during the campaign response period, you’re missing it.

02/17/2013

Insight #29 - Needing Time, http://www.insight-outcomes.com/blog-1/testing-analysis-blog/

I haven’t sent you one of these little “Insights” since Dec 3. Between the holiday marketing frenzy and a couple of big projects, I was busy.

Also, my mother passed away, and I just needed time.

Needing time. Let’s divert...

Address

Stratford, CT
06614

Telephone

(914) 649-4894

Website

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