09/02/2026
The 30% Rule is a framework designed to solve the problem of "synthetic fatigue."
Instead of letting AI handle 100% of the creative output or refusing to use it at all, the rule sets a maximum threshold for AI involvement in your brand's final output:
👉 30% AI Ex*****on: Use AI to handle up to 30% of the heavy lifting. This includes rapid drafting, outline creation, data synthesis, reformatting, research summarizing, and administrative tasks.
👉 70% Human Strategy & Polish: The remaining 70% must be driven by human creativity, brand voice, editorial judgment, original stories, and deep domain expertise.
Use AI to help you grow, not to take over your brand's communications. 😎