Boxwood Co

05/21/2026

Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include >> Most founders write bios like resumes.
This guide will help you learn how to write a brand bio that will actually translate into press features.

Learn the 6 essential elements every brand or founder bio must include if you want press coverage, media features, and real visibility for your business.

05/19/2026

Your Brand Doesn't Need a Men's Collection to Resonate for Father's Day >> Here’s how brands that normally market to women can maximize Father's Day awareness.

https://www.boxwoodco.com/articles/fathers-day-marketing-skincare-candle-brands

04/14/2026

Dark Data → most of us aren’t really familiar with the term, but it’s as ominous as it sounds.

I’m not talking about some strange computer virus or trojan horse that may have been stealthily added to your operating files. Dark Data is long forgotten, duplicate, or unusable files that you’ve created and are currently sitting in your cloud somewhere.

I had never thought about it until I came across some statistics about Dark Data that gave me pause:
About 69% of us don’t delete duplicate, blurry, out-dated, or unwanted photos from our phones. Those pics are stored on data farms that consume massive amounts of energy for power and cooling. Digital storage accounts for about the same amount (or higher) of greenhouse emissions as the entire global aviation industry. 🫣
I took a look at one of my rarely used email accounts and saw that I had 14K+ emails sitting around waiting for me to read … almost all of it junk from major corporations offering discounts, sale notifications, ect.
My iCloud account currently houses more than 35K images - much of it being super outdated images from old projects, duplicate selfies, screen shots, ect. As you can imagine wading through that many images is a lot of work … I managed to get it down by about 10K photos this week … still working on it.

Digital technology accounts for 4% of global greenhouse gas emissions.

54% of all data stored globally is Dark Data > These are files we collect but never use again. Read more here >> https://www.boxwoodco.com/articles/dark-data-earth-day-digital-cleanup

04/03/2026

It’s Earth Month, and while major focus is placed on car emissions, ocean plastic, and deforestation - there’s another insidious environmental problem that many of us can change with just few clicks on our phones.

Did you know that all those old photos you have stowed away in your cloud are doing real damage to the environment?

I had never thought about it until I came across some statistics about Dark Data that gave me pause:

About 69% of us don’t delete duplicate, blurry, out-dated, or unwanted photos from our phones. Those pics are stored on data farms that consume massive amounts of energy for power and cooling. Digital storage accounts for about the same amount (or higher) of greenhouse emissions as the entire global aviation industry. 🫣

I took a look at one of my rarely used email accounts and saw that I had 14K+ emails sitting around waiting for me to read … almost all of it junk from major corporations offering discounts, sale notifications, ect.

My iCloud account currently houses more than 35K images - much of it being super outdated images from old projects, duplicate selfies, screen shots, ect. As you can imagine wading through that many images is a lot of work … I managed to get it down by about 10K photos this week … still working on it.

So have you audited your digital storage recently? It’s a great weekend project!

03/26/2026

For years was a place to park your résumé and forget about it.

But now it’s becoming something else entirely:
LinkedIn now is a platform that understands your expertise and matches you with the right audience. It’s also the main platform that and learn about you and draw information for their search inquiries.

And that’s where most founders and small brands get tripped up. Their instinct is to include everything they do.

However LinkedIn’s clarity and focus is what actually drives visibility.

If your profile and your content don’t tell the same story, you make it harder to be understood by LinkedIn’s algorithm and thusly harder to be seen by your intended audience.

I just broke this down in detail, along with a simple way to fix your profile quickly.

👉 link in bio

03/17/2026

Feeling lucky 🌈🍀 that almost all of the snow has melted here in New England ❄️ (while back home in California they’re having a 100 degree heatwave and the people are melting ) 🫠 ☀️ Happy St Patrick’s Day!

03/11/2026

It’s Friday the 13th, St Patrick’s Day, and Spring Equinox all in one weel … that’s a lot of luck/unluck » https://boxwoodco.substack.com/p/bad-luck-good-luck-new-season-the

03/09/2026

Mother's Day Marketing -

The “Mom Market” is a $34 billion emotional economy that encompasses caregivers of all kinds

03/06/2026

In 2025 Americans spent more than $34 billion on Mother’s Day gifts, or about $259 each for those who shopped for Moms in 2025. While it’s still unclear if spending will be down this year, one thing you can bet on, the “definition” of Mom will continue expanding to all types of caregivers.

Smaller marketing teams tend to deprioritize Mother’s Day - often offering a small discount to their email list and leaving it at that. They miss a key point that other brands see clearly: Mother’s Day is an identity holiday, and identity is a core component of successful marketing that doesn’t come around every day. As a major annual event, Mother’s Day allows brands to create highly emotional and tailored campaigns that differ from daily promotional, or even other holiday, marketing.

On my Substack this week I delve into Mother’s Day marketing, discussing:

👉 The expanding definition of identity on Mother’s Day
👉 Media Strategies + Pitch Ideas
👉 Partnerships + Influencers

Link in profile!