Boxwood Co

08/27/2026

I’ve been talking about the decline of “pumpkin spice” for Autumn 2026 and this week’s Google Searches are proving me right.

Interest in Pumpkin Spice Lattes have declined year over year according to Google data.

Matcha lattes are currently gaining interest - pushing out chai and pumpkin spice flavors.

Of course it would be silly to think that warming autumn drinks are going anywhere, but it might surprise you to find what’s taking PSL’s place this year.

Cider is gaining traction this Fall - and according to Google the top trending drink is “tequila apple cider” … didn’t I tell you that gourmand themes are growing up?

08/27/2026

I’ve been talking about the decline of “pumpkin spice” for Autumn 2026 for a few months now, and this week’s Google Searches are proving me right.

Interest in Pumpkin Spice Lattes have declined year over year according to Google data.

Matcha lattes are currently gaining interest - pushing out chai and pumpkin spice flavors.

Of course it would be silly to think that warming autumn drinks are going anywhere, but it might surprise you to find what’s taking PSL’s place this year.

Cider is gaining traction this Fall - and according to Google the top trending drink is “tequila apple cider” … didn’t I tell you that gourmand themes are growing up?

08/25/2026

Fragrance sales are up and with it so are "little luxuries" - Read the delicious story here >> https://boxwoodco.substack.com/p/the-fragrance-trend-thats-been-dominating

08/17/2026

Have you heard that someone paid nearly $200,000 for Sophia Petrillo's Thrift Store handbag? Here's what brands can take away from the story >> https://www.boxwoodco.com/articles/sophia-petrillo-golden-girls-purse-192000

08/12/2026

50 Years Ago, a Tiny PR Event Transformed an Entire Industry. Here’s What Brands Can Learn From It. A promotional wine tasting in Paris accidentally toppled centuries of conventional wisdom. Fifty years later, the Judgment of Paris is still one of the best PR lessons a small brand could study.
https://www.boxwoodco.com/articles/judgment-of-paris-pr-lessons-small-brands

08/07/2026

Surveys, studies, and developments in the lifestyle world this week:

https://boxwoodco.substack.com/p/this-week-in-lifestyle-marketing

08/06/2026

August is a hinge month that swings between summer sales and the busiest retail season of the year. I've put together a 10-point marketing, PR, content, inventory, and holiday-planning priorities small lifestyle brands need to tackle now. >> https://www.boxwoodco.com/articles/august-2026-marketing-checklist-lifestyle-brands

07/15/2026

A relentless, exhausting piece of advice dominates the modern business world these days – I’m sure you’ve heard it → I’ve written about it myself. ;-) Somewhere along the way, show up for your brand has turned into become the brand.

For some founders, this is natural. They are warm, magnetic, good on camera, and comfortable turning their life into content.

For others, it feels like a hostage situation with a ring light.

When you build a brand entirely around one human being, the business inherits that person’s mortality, fragility, aging process, bad moods, and potential for a spectacular public flameout.

When you think about it, building a “faceless” brand isn’t hiding - it’s building an asset that can be scaled, protected, and eventually sold without you being held hostage by your own creation.

Here are some ideas for doing it >>
https://boxwoodco.substack.com/p/your-brand-needs-a-face-it-doesnt

05/21/2026

Why Most Brand Bios Don’t Work, and the 6 Things Yours Must Include >> Most founders write bios like resumes.
This guide will help you learn how to write a brand bio that will actually translate into press features.

Learn the 6 essential elements every brand or founder bio must include if you want press coverage, media features, and real visibility for your business.

05/19/2026

Your Brand Doesn't Need a Men's Collection to Resonate for Father's Day >> Here’s how brands that normally market to women can maximize Father's Day awareness.

https://www.boxwoodco.com/articles/fathers-day-marketing-skincare-candle-brands