07/30/2025
Hi— I’m Cassidy, the face behind Thrive 🤍
It’s been a minute since I’ve formally introduced myself, so I figured I’d tell you a little bit about myself!
I started Thrive immediately after graduating college in 2023 and haven’t looked back since. I studied business marketing in college, but had no idea where that’d take me post grad. Senior year of college I spontaneously started a jewelry business with my sister, after seeing a TikTok trend…and let’s just say that was the best decision I ever made. Building .jewelry from the ground up quickly made me learn how to operate a business (I’m still learning!) and of course I got to create and manage all things marketing. After just a few weeks of launching, I noticed the power that social media held on our business and that’s when I really started investing in social media tactics — and developed a passion for creating captivating, unique, and meaningful content on social media.
Fast forward 6 months…a few months out from graduation…I’m actively applying for corporate jobs that included nothing I wanted to do — I had another spontaneous idea to just start another business. I mean, why not? And that’s when came to life.
Since then I have had the privilege to manage over 20+ different businesses, around 60 different accounts, and have been blessed to work with so many amazing clients! Andddd I’m so excited for all that’s to come 🫶🏻
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