Influ2

Reach named buyers at every stage of the buying journey. Revenue follows focus.

We make sure your ads find exactly the right person and drive engagement that results in sales.

12/02/2025

This year, CyberMarketingCon is digging into the biggest shifts shaping B2B — and ABM is right there on the list.

On December 9, Influ2’s CEO, Dmitri Lisitski, and Director of Communications, Doug Madey, will share the stage with Zachery Schneider, Growth Marketing Manager at Hoxhunt, to discuss the contact-level era of ABM.

The problem was never the idea of ABM — it was the technology that couldn’t keep up with how real people actually make decisions in B2B. We’ll walk through the tech and strategy that finally bring ABM to actual buyers, not just accounts.

Save the date, and see you in Austin!

11/12/2025

Huge thanks to everyone who joined us at our Royal Cocktail Mixer last week — you've made the night so special 🍸

Until next time!

09/12/2025

It never gets old seeing customer reviews turn into shiny new G2 badges 🙌

This fall, Influ2 is recognized for Best ROI, Best Results, Usability, Ease of Implementation, and most importantly, as a Leader in Account-Based Advertising!

A huge thank you to every customer who shared their experience — we couldn’t have done it without you!

👉 Read more reviews from our customers here: https://lnkd.in/dnA_DDPM

06/03/2025

Throwing more money at outreach, ads, or content without the right context is just spam at scale. Volume doesn’t drive revenue — focus does.

Join Joe McNeill, CRO at Influ2, and Mike Carlson, CRO at Hoxhunt, today at the Pavilion CRO Summit as they share proven tactics to eliminate friction between marketing and sales — and turn focus into revenue.

Learn more about the session and save the date here: https://lnkd.in/duRs7YQa

05/16/2025

Retention marketing is a powerful revenue driver. But many B2B brands still treat it as an afterthought, focusing all their efforts on acquisition.

Our playbook shows how marketing can help customer success build long-terms partnerships with customers, featuring ad examples like:

✅ Evergreen campaigns promoting educational content or events;
✅ Churn prevention ads addressing low CSAT or inactivity;
✅ Proactive campaigns for feature adoption, advocacy program, or new stakeholder buy-in;
✅ Onboarding campaigns to build CS relationships and guide new users through early steps.

Explore the playbook for ad ideas that grow customer LTV: bit.ly/45h70Rl

05/02/2025

“Influ2 enables our sales team to prioritize outreach to those who engage with our marketing ads, as opposed to taking a spray-and-pray approach.”

Curious what others are saying about Influ2? Read more customer reviews here: https://bit.ly/438dWf5

04/24/2025

Looking to build an ABM program that supports the entire buying journey, not just the top of the funnel?

We’ve developed a practical framework to help you develop a connected, full-funnel ABM strategy.

From smarter audience selection to messaging that truly resonates, this playbook is packed with actionable tips and examples of high-performing ads and landing pages.

Check it out here: https://bit.ly/3S2wIB9

04/10/2025

According to our research, 53% of companies struggle with a broken hand-off between marketing and sales. Yet, those that achieve alignment see an 87% increase in pipeline conversions.

So how do you get to that point?

Our new playbook breaks down the five most common reasons for misalignment and offers straightforward fixes for each one.

Learn how to get your goals, audiences, and tools in sync to drive better revenue results: https://bit.ly/3RcyMX1

04/07/2025

This spring, Influ2 is celebrating 44 G2 badges across many categories 🎉

From best usability and ease of use to implementation speed and customer support, we’re proud to be recognized for what matters most to our users. Thank you for your support!

03/12/2025

To build a strong pipeline, sales teams need to prioritize the right buyers at the right time and reach them across multiple channels.

That’s where Salesloft + Influ2 comes in. By adding contact-level advertising to Salesloft cadences, sales teams get an extra way to engage prospects while capturing real-time intent signals to focus on the most promising buyers.

The result? A higher-quality pipeline and up to 2x better prospecting conversion rates.

Learn how it works: https://bit.ly/4bJnl2g

03/06/2025

“A broken hand-off does not mean something bad is happening. It's an opportunity to understand why the signal is not relevant for sales and how to make it more useful.”

We recently hosted a webinar focused on alignment — what it truly means, how to measure it, and practical ways to improve it (all based on insights from companies that have mastered it).

Catch the full recording here: https://bit.ly/43p7T9z

02/25/2025

Closing enterprise deals can feel like navigating a maze: ads missing the mark, sales struggling with account signals, and champions disappearing mid-deal. The only way through? True sales and marketing alignment.

But how often does that actually happen?

Let’s talk about it at ! Visit booth 401 to get our data-driven report on sales & marketing alignment. And if you can find your way through the maze to revenue, you’ll walk away with an AirTag 🎯

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1250 Borregas Avenue #44
New York, NY
94089

Website

https://www.influ2.com/

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