South Coast Inbound Digital Marketing Agency

11/17/2022

Results Alert! Check out how we're improving a local business's Google searches.

This Warren, RI business started out strong with a #1 ranking right in town, but very little visibility outside of Warren.

With a little help from the local marketing experts, this business is now showing up all over the area.

NOTE - #3 or higher is ideal and #1 is obviously the best chance for traffic. But there is value in being #4, 5, and maybe 6, 7 if people use a Maps app.

Plus...

If we're number 4 or 5, there's a chance we can get into the top 3.

(The TOP 3 means we're in the MAP PACK, that's the little map area that shows up at the top of your google search and has 3 businesses in it).

Stay tuned for more to see if we can do better...

11/14/2022

DON'T PAY A RADIO STATION FOR DIGITAL MARKETING!

When legacy media saw that digital was taking over, they started tacking on digital marketing services. Usually by outsourcing or through first year marketers or worse unpaid interns.

The results can be CATASTROPHIC.

This is an old client, I still track them in my SEO platform... We built them a website that was more modern and pretty fast at the end of 2018. Because it was built well, it started to pick up organic traffic with no other SEO work.

In 2020 at the end of the year they wanted to do some radio ads. The radio station convinced them to replace the website.

You'd think with a good radio campaign, you'd see some lift at least with brand awareness. Some branded organic keywords.

Nope.

If you want to run ads on a newspaper or on a radio station, pay the newspaper or radio station. If you want to do digital marketing, find an agency that knows what they're doing.

11/02/2022

Save Hundreds of dollars on your digital marketing needs when you sign up before the end of the year!

- Local SEO
- Social Media
- Email Marketing
- Google Ads

Click on the link and get started today!

We're slashing prices to help you grow your business. Save on Local SEO or our Total Business Solution through December 31.

04/23/2021

$99/month* for a small business website? Sign up here!

For only $99/month* you get a 4-Page WordPress Website:
* Optimized for Mobile
* Optimized for Search
* Optimized for Conversions
* Fast Hosting, Security Updates, and Website Edits

Need more pages? Pay $99 per page (one time payment), and $99 per page as the website grows.

Need to sell something on the site (eCommerce)? We can help. Contact us for details.

Get the deal at the link:

https://www.southcoastinbound.com/no-brainer-small-business-website-hosting/

01/13/2021

We've been looking at local business instagram accounts and noticed that a lot of accounts start strong but then lose momentum.

Luckily for us, we just found out how much Instagram tells their top influencers to post in order to maximize their engagement.

- 3 in feed posts per week
- at least 2 stories a day
- 4-7 Reels a week
- 1-3 IGTV a week

Sound like a lot? It is, and it's not the same strategy most successful BRANDS/COMPANIES take. But while that amount of posting might be unrealistic, it's more than likely that your 2-3 posts a month is doing next to nothing.


As a small business, you need to remember that the social media landscape is competitive, and individual people always do better than businesses. That's why influencers are so crucial to big brands.


We recently ran an experiment for a local e commerce company. At the end of the experiment, this brand had gained a bunch of new followers, and drove their first measurable traffic to their website where purchases were made.


To accomplish this, we posted 3 times a day for 6 days.


Sound like a lot? It is!


Now that I've intimidated you, I want to share some crucial tips that can help you make these same strides for your brand...

1) Focus on the Feed - if you have the capacity to take advantage of IGTV/Reels/Stories, do so, your top fans will probably appreciate it. But if you're strapped for time, know that there is research to suggest that people prefer to engage with companies in the feed, and individuals in the other areas, in particular stories.

2) Video if you can - all of the platforms prefer video as it's super engaging. Longer videos can be used on IGTV and shared to the feed.

3) Multiple pictures in one post - research shows that people engage with gallery posts more than single image posts

4) Repeat important posts - In the example I gave above, we repeated the same post, our main Call to Action, every day, at different times during the day.

Being repetitive is actually a key social media strategy, particularly on Instagram and Twitter. People's individual feeds are busy. Your branded post is probably not as important to them as their friends, families, or favorite celebrities and thought leaders. The first time you make a post that you plan to repeat, most of your followers probably won't see it. They may see it the second time, but forget about it. The reinforcement of seeing it multiple times over the course of a number of days may be what they need for the message to sink in!


If you need help with Instagram marketing or any other social media platform, please reach out to South Coast Inbound! In 2020 we were rated as one of the top Social Media Marketing Agencies in Providence.

https://www.southcoastinbound.com/social-media-management/

12/09/2020

With this hack, you can improve your search ranking for local searches almost instantaneously!

Read the article to get a bit of a better understanding of how Google Search works and what you can do right now to make improvements.

Use this hack to rank higher in Google for local searches!

11/24/2020

Our Local SEO services start at $99/mo*!

We've been offering advice on how to do better in Google Searches. If you're a local business with local customers, we've got an excellent program for you.

If you just need a tuneup and most of your customers are in your immediate region, this is a service that can have an immediate impact.

If you are in a more competitive vertical, or you want to draw customers from communities that are a bit farther away, we have services that help with that.

Do you need results? Here are some local companies that improved their business with our local search services:

Chiropractor in Bristol, RI - saw an increase in search traffic of over 220%

Generator Sales in Westport, MA - saw an increase in search traffic of over 850%

Garage Door Sales and Repairs in Raynham, MA - saw an increase in searches of over 310%

We get these types of results all the time! And we only work with small businesses in the Providence, Fall River, Newport, New Bedford and surrounding communities.


Ready to start? Click through to our Local Search Services page.

Customers will find you more often during Google searches when you improve your local SEO. Our SEO services start at $99/mo*.

05/13/2020

Discounted Digital Marketing Services Through June

We're a local business struggling through this pandemic alongside all of you. As the states begin to 'reopen,' we will be providing digital marketing services at substantial discounts! This includes:

- Mobile responsive, search optimized website design
- Search Engine Optimization and Local Search Optimization
- Social Media Management and Paid Social Media adveritising
- Google search, Google Loclal Services and Google Shopping Advertising
- Content Marketing

We only work with businesses in Southeastern New England so that we can work face-to-face with our clients.

Look us up when you're ready to get moving!

More Customers. Less Effort. Local. Cost-effective digital marketing services for local businesses. Let us know when you're ready to take your business to the next level!

03/17/2020

NOW is the best time to prepare yourself for a post-Caronavirus world. Especially if you have been forced to shutter or otherwise change your business approach.

COMMUNICATE - talk to your customers, invest in your social media, let them know that you're still around, keep them engaged. A lot of businesses are selling gift cards and gift certificates, this is a great time to do that for future business, and there's a movement supporting this online already to help small businesses. Send them emails to let them know you're open and OKAY!

CREATE - most of my clients don't create content because they just don't have the time. Well if your schedule is a little more open today, create some content, create educational content about your products and services, create instructional videos, create stories that you can share in the near future to tell the world how great your business is!

ADVERTISE YOUR LOCAL SERVICES - if you meet people at home, particularly for services like landscaping, or other home improvement exercises that are low-touch but overdue, get the word out that you're available. If people aren't ready today, the nicer weather will catch up with them quickly once this all starts to sort itself out.

PREPARE AND INVEST - Now's the time to get a leg up on the competition:

Get that new website started, it's going to take a little time to get going, and this downtime will help you modernize
Optimize your business for local search, it takes a few weeks for optimizations to happen, so get the leg up once people are ready to leave the house again
Sort out the backend of your business, your CRM or other customer databases, your online store, make sure these are all up and running so that you are prepared for the future
Look at this period as an opportunity to get ahead, and stay focused on growth. The region sure needs it!


CONSIDER SOUTH COAST INBOUND - We are always available for a phone call or webchat. Let me know where I can help, particularly if you use this time to reinvest in your company. Visit our website or contact me directly by replying here.

Our sister company, BasementMarketing also has a unique offer going on. $99/month for local search optimization. This is a deal that's good for your first 6-months, and there is no obligation to sign on for more than one month. According to BrightLocal, Google My Business optimization is the most critical thing you can do to improve your business. Let BasementMarketing do this for you as well as integrate your local presence across the most important areas of the web for an astoundingly low price. Here's the link to their service: https://basementmarketing.net/march-madness-local-search-local-startup-payment/



Thanks for reading and good luck moving forward!



Patrick - South Coast Inbound

Save $200/mo on Local Search Marketing - Stand out against your competition, bring more eyes to your local business.

03/10/2020

Thought I'd share a quick story.

One of my clients is an archery company. They were a little upset about a recent policy change that they thought went against the stated goals of the governing organization, and also worked against their customers.

We created a PAID facebook campaign, targeting members of the broader archery community. This was a short spend, but because the targeting worked out well, the message spread.

After the campaign, the governing organization had an about face and reversed their decision.

I think the success of the campaign came from the targeting but also a solid message. This was not a 'turn out the protest' campaign. Rather, it was just an awareness of the issues campaign that didn't demand an action, but compelled action through a sympathetic message.

The power of Facebook Ads!

https://southcoastinbound.com

03/05/2020

You've built your practice through positive word of mouth. But in 2020, word of mouth works a little bit differently. By utilizing digital channels you're not only reaching new clients, but you're also giving your existing clients a chance to spread the word to their digital communities. If you're a chiropractor in Massachusetts or Rhode Island, we want to help your practice explode this year, using cost-effective online marketing tactics.

Info at the link: https://southcoastinbound.com/digital-marketing-chiropractors-massachusetts-rhode-island/