10/13/2026
🚩 “Our impressions went up!”
Okay. And then what?
Marketing numbers need context.
🚩 Reporting clicks without knowing what happened afterward.
🚩 Posting because “we should probably post something.”
🚩 Calling every increase a success.
Meanwhile:
🟢 Knowing what you actually want people to do.
🟢 Tracking whether they did it.
🟢 Changing course when the numbers tell you to.
More numbers don’t automatically mean more insight.