Advance Aviation

08/18/2026

40% of travelers have bypassed the airport closest to home to fly from another one.

What convinced them to make the extra drive?
💰 52% — Lower airfare
✈️ 49% — A nonstop flight
🕐 46% — Better flight times

For airports and destinations, proximity isn’t the advantage we sometimes assume it is.

Travelers are willing to add friction in one part of the journey when it removes friction somewhere else.

That’s a useful reminder: convenience isn’t about distance. It’s about the trip as a whole.

Source: Advance Aviation 2026 Horizon Report: https://hubs.li/Q04tlzxJ0

08/12/2026

What if airport marketing were treated with the same long-term thinking as airport infrastructure?

The airports positioned for growth are connecting visibility, traveler behavior, competitive positioning and business opportunity into one sustained strategy.
Our final Horizon Report insight looks at where airport marketing is headed—and what it will take to stay competitive.

Read more ⤵️

Digital tools continue evolving. AI is reshaping discovery. Search behavior is changing. Audience targeting is becoming more precise. But the biggest shift happening in airport marketing is strategic. The airports positioned strongest for long-term growth are increasingly the ones aligning: visibili...

08/10/2026

Safety may be one of the strongest confidence signals an airport has, and one of the least visible in its marketing.

A new airport ranking offers a useful reminder: operational strengths can become meaningful reasons to fly local when airports translate them into a traveler story.

Safety has always been fundamental to aviation. A new airport ranking suggests it may also be an underused source of traveler confidence. A recent analysis highlighted by Travel + Leisure ranked the safest airports in the United States using 20 years of data from the

08/05/2026

Airport discovery isn’t following the generational script many marketers expect. Older travelers are actively searching for new routes, while younger audiences are more likely to need those options put directly in front of them.

The latest Horizon Report insight breaks down what that means for airport media strategy ⤵️

For years, airports have chased younger travelers with the assumption that they represent the future of discovery. But the data tells a more nuanced story. Search engines remain the primary discovery tool across every generation, including Boomers (59%), Gen X (55%), and Millennials

07/30/2026

Airports don’t operate outside the traveler journey. They help shape it.

Advance Aviation and Advance Travel & Tourism are bringing our aviation and destination expertise together under one national team—connecting decades of experience, more than 30 travel marketing specialists and a track record of supporting well over 100 airports nationwide.

For airport partners, that means broader traveler insight, greater access to specialized expertise and more connected strategies for earning attention, influencing airport choice and driving passenger growth.

See what’s next for Advance Aviation:

As destinations and airports navigate an increasingly competitive landscape for traveler visibility, they need partners who combine national scale with industry-specific expertise. Advance Local has responded by unifying Advance Travel & Tourism and Advance Aviation, bringing destination and aviatio...

07/29/2026

The value of visibility depends on where it shows up—and who it reaches.

For airports, the strongest campaigns concentrate attention around real business opportunities: persuadable travelers, competitive catchment zones, priority routes and audiences already showing travel intent.

The latest Horizon Report insight explores how airports can turn sustained presence in the right decision environments into measurable growth.

Learn more:

Airport marketing teams are under pressure to demonstrate impact. Not just impressions. Not just awareness. Real influence on traveler behavior. That’s why the strongest airport marketing strategies are increasingly aligning visibility with business opportunity. The Horizon Report points toward a ...

07/22/2026

Flyers are often evaluating flight options before they’ve consciously chosen an airport.

That means the decision may be shaped by what surfaces in Google Flights, airline platforms, search results, AI recommendations and social content—long before a traveler visits an airport website.

Our latest Horizon Report insight explores why discoverability is becoming essential infrastructure for airport marketing.

Read the latest insight:

Airport discovery no longer begins with the airport. Travelers increasingly discover routes through: Google Flights airline platforms AI-assisted recommendations search engines social content third-party travel ecosystems That shift matters. Because travelers are often evaluating flight options befo...

07/15/2026

Not every traveler in your catchment area is equally likely to switch airports. The biggest opportunity often lives somewhere in the middle.

Our latest Horizon Report insight explores why the 30 to 60 minute drive time zone is where airport competition is won or lost:

Not every traveler inside a catchment area is equally persuadable. The Horizon Report identified a particularly important audience band: Travelers located roughly 30–60 minutes from multiple airport options. This is where airport competition intensifies. Travelers closer than 30 minutes often show...

07/08/2026

Airport marketing has long divided travelers into business and leisure audiences.

But what if that's the wrong starting point?

Our latest Horizon Report insight found that how often someone travels tells you far more about how they'll choose an airport than why they're flying.

Read the latest insight:

Airport marketing has traditionally segmented travelers by purpose. Business traveler. Leisure traveler. Family traveler. But the Horizon Report uncovered a more useful distinction: Travel frequency. Frequent travelers behave differently than occasional travelers. Not just in spending. In decision-m...

06/29/2026

What if passenger leakage isn't happening at the booking stage? What if it's happening much earlier?

Long before travelers compare fares, many have already formed assumptions about which airport offers the best options. The airports that stay visible throughout the discovery journey have a much better chance of changing that perception.

Our latest Horizon Report insight explores why visibility may be the real competitive advantage:

Many airports treat passenger leakage as inevitable. Travelers drive to larger hubs. They choose the airport with more visibility. They assume bigger airports automatically offer better options. But the Horizon Report suggests something important: Leakage is often less about loyalty and more about a...