06/15/2026
Most business owners judge their marketing by how a post felt or how many likes it got, and that is the least useful way to read it.
The three numbers that actually matter are cost per lead, which tells you what it costs to get someone to raise their hand, your conversion rate, which tells you how many of those people become customers, and your average order or sale value, which tells you what each customer is worth once they say yes.
When those three move in the right direction, the business grows whether or not any single post goes anywhere.
When they sit still, more posting will not fix it, and that is usually the signal that the strategy underneath needs attention rather than the content on top.
Save this one for the next time you sit down to look at your numbers.