Advance Media New York

09/14/2026

Every customer you have was a stranger once. Most businesses can't say what moved them from stranger to sale.

Our new guide, The Journey of a Lead, maps every step in between and shows where leads quietly fall out. Find the gaps, fix them, and stop guessing where your customers come from.

Read it here:

Awareness to conversion, stage by stage DOWNLOAD THE GUIDE Get every stage of the marketing funnel doing its job, and cold strangers steadily warm into ready-to-buy customers. That is the whole promise of the marketing funnel, and it is why the funnel is worth understanding. A funnel is how marketer...

09/10/2026

Syracuse.com and The Post Standard are giving members of our community a platform to highlight their favorite local businesses. We’re looking to YOU, the community, to vote for the businesses YOU love most 💙

Visit syracuse.secondstreetapp.com/Readers-Choice-2026 to vote for your favorite local businesses in over 125 categories from September 10th until September 27th.

Check it out now!

09/08/2026

Every customer you have today was once a stranger who had no idea you existed.

We put together a short guide on how, why, and where you actually generate leads. It walks the whole path from stranger to customer.

Grab it here and start seeing where your best leads really come from: https://hubs.li/Q04wM7zg0

09/02/2026

Attention High School Seniors 📣 Applications are open for the Best & Brightest Awards, presented by Upstate Honda Dealers 🙌

Do you excel at academics or have made your mark in our community in another way? The Best & Brightest awards give a platform for the community to celebrate deserving seniors and your achievements.

Apply now https://www.advancemediany.com/best-and-brightest/

09/01/2026

“Buying leads might fill your calendar today, but building your brand is what keeps it full tomorrow. The contractors who win long-term are the ones homeowners recognize and trust before they ever search for a quote.” -Tim Drummond, Sales Director

Read about the hidden cost of buying leads:

The Hidden Cost of Buying Leads: How HomeAdvisor and Angie's List Are Building Their Brand With Your Money You need more jobs. Revenue is flat. So you do what seems logical and sign up for HomeAdvisor or Angie's List and start buying leads. At first, it feels like progress. But three months later,

08/28/2026

77% favorability is a powerful advantage. But if prospective customers don't know you exist, it can't drive growth.

The most successful institutions are turning financial education content into awareness, trust, and future membership.

Read more: https://hubs.ly/Q04vLsYz0

08/21/2026

You're generating leads. The phone is ringing. Forms are being filled out.
So why aren't more prospects becoming customers?
The answer may not be lead quality.

Today's buyers research your business the moment they contact you. Reviews, website experience, social presence, and brand credibility all influence whether they take the next step.

If leads are disappearing after first contact, it may be time to examine the trust signals your brand is sending.

Read more:

The Real Reason Your Leads Aren't Converting (It's Not Just Lead Quality) You're paying good money for leads. The phone rings. Prospects fill out quote forms. But then... silence. Follow-ups go unanswered. Appointments get canceled. And you wonder, why aren’t you getting better leads? Here's the u...

08/19/2026

Local banks and credit unions are the most favorably viewed financial institutions in America. 76% and 77% favorable, respectively. Higher than every national bank. Higher than every fintech.

But consumer preference doesn’t automatically become consumer choice. The institutions that win account openings are the ones with always-on awareness strategies — in search, in social, in AI-powered answers, and in community channels.

Our 2026 American Financial Consumer report gives you the data, the framework, and the playbook. Download your free copy: https://hubs.li/Q04tDPQd0

08/11/2026

Furnace dies, pipe bursts. Nobody grabs the phone book anymore. They Google it.

97% of homeowners research online before booking. If you're not on page one, you're invisible.

Visibility next to trusted local news content beats a random banner ad every time. That's instant credibility, not just a click.

Learn more:

Why Local Visibility Is the Lifeline of Every Home Services Business When a homeowner’s furnace stops working or a pipe bursts, their first move isn’t to grab a phone book—it’s to open Google or their favorite local news site. For plumbers, HVAC technicians, roofers, and electricians, local ...

08/10/2026

Most businesses think one great campaign wins a customer. The businesses actually winning are doing something different: https://hubs.li/Q04sj1b90

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You have two competitors: the business across town and the skepticism prospects carry before they ever contact you. The second one is harder to beat. It does not respond to a single campaign or a great offer. Predictable business growth does not come from showing up only when leads slow down. It