KS&R

KS&R KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clien Global Market Research Firm

06/02/2026

Job hopping is the trend. Staying is the exception.

At KS&R, the exception is the norm. And it has everything to do with meaningful work, a mission worth showing up for, and a culture that sees people as people, not assets or numbers.

Video featuring Mike Nash

06/01/2026

If it isn't a hell yes, it's a hell no. But even a hell yes deserves some think time.

The best decisions don't come from running with the first feeling. They come from digging deeper, getting wise, and then going for it.

Video featuring Christine Nelson

Pride Month started as a movement for visibility and equality. Since then, generations of voices and pivotal moments hav...
06/01/2026

Pride Month started as a movement for visibility and equality.

Since then, generations of voices and pivotal moments have continued to shape progress and inspire meaningful change.

This timeline highlights some of the defining milestones throughout Pride history.

Patty Trainor and Lauren Tidman, members of KS&R’s Healthcare Practice, are attending the Insights Association's Ignite:...
05/29/2026

Patty Trainor and Lauren Tidman, members of KS&R’s Healthcare Practice, are attending the Insights Association's Ignite: Healthcare event in Philadelphia on June 10.

The event will bring together healthcare insights leaders to explore practical solutions to today's evolving research challenges through peer-led case studies, presentations, and roundtable discussions designed to spark meaningful conversation.

If you'll be there, let's connect!

Synthetic data is no longer theoretical. It is already being tested, sold, and used across the insights industry. But a ...
05/28/2026

Synthetic data is no longer theoretical. It is already being tested, sold, and used across the insights industry.

But a critical question remains: How do we know when synthetic data can be trusted?

Join KS&R’s Ben Cortese, PhD, and Jennifer Longo for a deeper look at the ECHO Index, KS&R’s evaluation framework designed to assess the quality, reliability, and trustworthiness of synthetic data.

In this webinar, Ben and Jennifer will explore what KS&R is learning through ongoing research and model evaluation, including where synthetic data shows promise, where it falls short, and why validation and governance matter as AI-enabled research methods continue to evolve.

What You’ll Learn:
• What the ECHO Index is and why KS&R developed it.
• Application of the ECHO Index to two data sets.
• Why consistent validation practices are needed as AI-enabled research methods evolve.
• How organizations can approach synthetic data with greater rigor, transparency, and confidence.
• How the framework helps evaluate synthetic data quality and reliability.

Register here: https://bit.ly/4dQ2k7J

05/28/2026

An insight nobody acts on is just an observation.

The most successful organizations don't let research sit in a report. They build communication channels that move what they're learning from the market to every level of the organization, fast enough to actually do something about it.

Video featuring Kris Fischer.

Some of the most important shifts in healthcare don’t start within a single indication.They emerge elsewhere first, thro...
05/27/2026

Some of the most important shifts in healthcare don’t start within a single indication.

They emerge elsewhere first, through changing stakeholder behavior, evolving treatment expectations, access dynamics, or patterns already playing out across the broader healthcare ecosystem.

In this article, Mary Curry, Vice President of KS&R’s Healthcare Practice, explores why indication-specific thinking can create blind spots, and why the strongest healthcare insights often come from looking beyond a single therapeutic area.

Read the full piece: https://bit.ly/43iOeah

05/27/2026

Nobody has the full picture all the time, even at the highest levels.

Strong leaders know when to ask better questions, bring in the right people, and make room for the perspective they don’t already have.

Video featuring Mike Nash

05/26/2026

Patients are finding new ways to get the care they need.

When direct options feel faster, easier, and effective, expectations start to shift across the entire healthcare experience.

For healthcare organizations, the opportunity is to understand what patients are choosing, why they’re choosing it, and how to meet those expectations in more meaningful ways.

Video featuring Christine Nelson

Mike Bard, Jen Longo, and Michelle Aubertine will be attending CTAM’s Consumer Insights Meeting in New York City on June...
05/26/2026

Mike Bard, Jen Longo, and Michelle Aubertine will be attending CTAM’s Consumer Insights Meeting in New York City on June 10, bringing together industry leaders to explore the signals shaping the future of streaming, content discovery, and viewer engagement.

Michelle Aubertine will also take the stage to present “Multiple Paths to Creating Value,” sharing strategies that drive subscriptions, engagement, and long-term value in today’s media landscape.

If you’re planning on attending, be sure to connect with us!

Address

120 Madison Street Ste 15
Syracuse, NY
13202

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+13154701350

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