05/22/2026
Your social media strategy, bartended. 🍸
Welcome to Shaken, Not Scrolled — where we break down what's actually working on social (sip) and what needs to be left at the bar (skip). Consume responsibly and with a salt rim if needed.
SIP these trends while they're cold:
🥂 Carousels as mini-blogs — long-form value broken into swipeable slides is driving saves like crazy right now. If you're not doing this, start yesterday.
🥂 Founder-led content — raw and real is beating polished and perfect. People buy from people. Show your face.
🥂 Niche humor — jokes only your audience gets creates instant community. If outsiders don't get it, you're doing it right.
SKIP these before someone sees you:
🚫 "Share this if you agree" — nobody is sharing it. It's giving 2015 Facebook energy, and we're leaving it there.
🚫 Posting without engaging — dropping content and disappearing is not a strategy. It never was.
🚫 Follower count obsession — 500 people who actually care will always outperform 10k ghosts. Build community, not a number.
What are you currently sipping or skipping in your strategy?