05/06/2024
Most builders and fabricators get approximately zero results from the articles and posts they share.
Because they're all making the same mistake.
Do these sound familiar?
- “Meet Our Employee of the Month”
“Learn the History of Henderson & Sons Contractors”
“A Valentine’s Message from Potpourri Septic, LLC”
They've got the best intentions but they don't work. The reason WHY they don't work is obvious once you hear it.
Because if someone doesn't already know you, why would they have any desire to read one of those?
But your marketing specifically needs to attract people who don't know you yet.
Makes sense, right?
So here's what does work:
1. Figure out what your ideal clients' burning questions are BEFORE they start working with you.
2. Then make content that answers those questions and positions you as the solution.
Most companies don't do this because it's harder and takes more thought and more work.
Which is exactly why it gets you outsize results over time.
Content marketing is never a "quick fix." If you need income RIGHT NOW there are some other things you should be doing alongside your content marketing.
But if you want to set yourself up for long-term success, creating and sharing good content on the regular compounds over time to bring more and more business to you.
We created a free guide to help you set up a content strategy that'll work for you.
Click here to check it out:
https://www.rustygeorge.com/resources/fill-your-pipeline-by-setting-up-a-targeted-content-strategy
