SalterMitchell PR

05/29/2026

Building community trust starts with showing up.

Orange County Deputy Sheriff Thomas Lin has dedicated his career to public service, community outreach, and helping law enforcement better serve the people who call Central Florida home.

In the newest episode of Fluent in Floridian, Deputy Lin joins SMPR President Heidi Otway to talk about his journey through law enforcement, his work with the Orange County Sheriff’s Office AAPI Community Liaison Initiative, and the importance of strong relationships between law enforcement and the communities they protect.

From improving communication to helping Central Florida residents feel more comfortable reaching out for support, Thomas shares how service, leadership and dedication can make a lasting difference.

May is Asian American and Pacific Islander Heritage Month, making this a meaningful time to hear his story and recognize his work in Central Florida.

🎧 Listen wherever you get your podcasts.
🎥 Watch on YouTube: https://youtu.be/Xjg_b4Ts9Mc

05/21/2026

In Florida, the right message matters. But the right messenger may matter even more.

SMPR was proud to partner with the FSU College of Communication & Information School of Communication to better understand which public organizations and institutions Floridians trust most.

For organizations trying to engage with Floridians, the lesson is clear: effective communication is not just about what you say. It is about who says it, how it is delivered, and whether it accurately reflects the audience you are trying to reach.

At SMPR, we call that being Fluent in Floridian. 🌴☀

Read SMPR Public Relations Associate Kaitlyn Kelley’s breakdown of the study:
https://www.smprflorida.com/post/why-messages-land-better-when-you-speak-floridian

04/30/2026

CEO of the Florida High Tech Corridor, Paul Sohl, knows that innovation doesn’t happen by accident. With tech jobs expected to grow by more than 8% between 2024 and 2034, he’s focused on bringing businesses and regional educational institutions together to help Florida stay ready for what’s coming next.

In this episode of Fluent in Floridian, SMPR President Heidi Otway talks with Paul about his path from Rear Admiral in the U.S. Navy to innovation leader, and how service, curiosity and collaboration continue to shape the future of Florida’s workforce.

🎥 Available to watch on YouTube here: https://www.youtube.com/watch?v=BpjwuH6Fsuo

04/10/2026

Access to clean water matters to Floridians. That’s why Syed Shah, CEO of Eco World Water, is spearheading innovative water recycling technologies for a more sustainable Florida. 💧

🎙️Full interview on the Fluent in Floridian podcast. Link in our bio!

03/23/2026

9/10 Floridians say they are concerned about access to clean water over the next decade. With rapid population growth and ongoing development, protecting water quality has never mattered more.

That’s why Syed Shah, CEO of World Water, is leading innovative technologies that help Floridians improve their water quality with a smaller ecological footprint. 💧

Celebrate this week with the latest episode of , as Shah joins SMPR President Otway to discuss what he loves about the Sunshine State, why water sustainability matters for Floridians, and how water recycling supports a cleaner future.

🎥 Available to watch on YouTube here: https://www.youtube.com/watch?v=noAkSiD_45M

Water is one of Florida’s most precious natural resources, sustaining our communities, ecosystems and economy. As population growth and development increase,...

03/18/2026

Yesterday, SMPR President and Partner Heidi Otway broke down a challenge many in our industry face: What do you do when your client’s view of the world doesn’t match what their audience actually needs?

In her IPREX session on cultural awareness, Heidi shared practical ways to solve that disconnect and encourage collaboration.

At SMPR, we’re big believers in learning by doing, and the IPREX Leadership Development Conference has been an excellent opportunity to put our approach to work in real time.

SMPR Creative Director Vanessa Guirey and PR & Public Affairs Director Lexie Savedge are participating in the IPREX Leadership Development Conference all week gathering leadership tips and insights from PR professionals globally.

Heidi, who is also President of IPREX Americas, exemplifies our commitment to paying it forward, sharing expertise and leadership across both SMPR and the global network of 1,100+ professionals in 100+ markets.

A special thanks to IPREX Executive Director Alexandra Mayhew for leading the conference. We're so excited for what’s to come.

03/12/2026

March is , and we’re spotlighting women making history across Florida. 🌴👭

We’re sharing a roundup of remarkable women who are recent guests on our Fluent in Floridian podcast: Tiffany Greene, Traci Deen, Carali McLean, Talethia Edwards, Darcy Davis & Dr. Courtney Phillips, and Martha McGill.

These leaders are shaping what’s next for our state through their purpose-driven work.

🎧SMPR Marketing Coordinator Sophie Vega curated the full listening list so you can hear their stories: https://smprflorida.com/post/womens-history-month-podcast-episode-roundup-listening-to-women-leaders

Which women leaders are inspiring you right now?

03/09/2026

Last month, SMPR was proud to make news for a meaningful Tallahassee community partnership during .

The Charlie Ward Champions Ranch and the Holocaust Education Resource Council - HERC hosted a free, sold-out screening of Shared Legacies, a powerful film that explores historic Black and Jewish alliances during the civil rights movement.

SMPR is honored to partner with Champions Ranch and HERC in promoting events that educate, connect, and inspire the next generation.

👉 Check out SMPR Marketing Coordinator Sophie Vega's full recap on the experience: https://lnkd.in/e-szkcXK

02/27/2026

Affordable housing can transform lives. Mike Sutton, president and CEO of Habitat for Humanity Tampa Bay Gulfside, is giving the people who keep Tampa running the chance to own a “forever home.” 💚

🎙️Full conversation on the Fluent in Floridian podcast. Link in our bio!

02/24/2026

Tampa Bay is one of Florida’s fastest-growing cities in the U.S, yet rising rents are making it harder for working families to stay.

Many residents spend 50-60% of their income just to keep a roof over their heads, leaving little left to save for a home, a reality Mike Sutton, president and CEO of Habitat for Humanity Tampa Bay Gulfside knows all too well.

That’s why he’s s creating pathways to homeownership through zero-interest mortgages with the help of partners, volunteers and families.

In the latest episode, SMPR President and Partner Heidi Otway sits down with Mike to discuss his journey to nonprofit leadership and how Habitat for Humanity is turning the dream of a “forever home” into reality.

🎥 Available to watch on YouTube here: https://youtu.be/ZYgRxDLerAU

Tampa Bay is one of the fastest-growing regions in the nation, but rising costs are making it harder for working families to thrive. That’s why Mike Sutton, ...