SalterMitchell PR

09/16/2026

One chapter ends, and another begins.

Recently, our team at SMPR had the privilege of celebrating with Florida TaxWatch, an incredible organization that has spent more than 40 years being the eyes and ears of Florida taxpayers.

It was a special day as the team dedicated the TaxWatch headquarters in honor of former leader Dominic M. Calabro.

Thank you to the FL TaxWatch board of directors and new President & CEO, former Lt. Governor Jeff Kottkamp for everything you do for our state.

Check out the full highlight reel below. 😊

08/31/2026

Every girl deserves to feel confident in who she is and in what her future can hold.

For more than two decades, Pace Center for Girls CEO Yessica Cancel has dedicated her career to helping young women find their voice, build confidence and dream of new possibilities for their futures.

In the latest episode of Fluent in Floridian, SMPR President Heidi Otway sits down with Yessica to talk about Pace’s work to break generational cycles, restore confidence and empower young women to shape their own futures.

🎧Listen to the latest episode wherever you get your podcasts.
https://youtu.be/CneebYoCC1Q?si=XRu-3lzCWCC0vrNy

CEO of Pace Center for Girls, Yessica Cancel, joins SMPR President ...

08/17/2026

We’re proud to share that last week, SMPR brought home two awards at this year's 2026 Florida Public Relations Association Golden Image Awards!

This year’s winning projects include:

🏆 Award of Distinction - Fluent in Floridian Podcast
Hosted by SMPR President + Partner Heidi Otway and Founder + CEO April Salter, our team expanded Fluent in Floridian’s reach through a new strategic content approach, more than doubling its audience while continuing to platform the leaders shaping the Sunshine State.

🏆 Award of Distinction - Charlie Ward Champions Ranch Groundbreaking Ceramony
Charlie Ward Champions Ranch partnered with SMPR to amplify its groundbreaking event and share the vision behind a 109-acre youth campus. The campaign positioned the Ranch and its services for youth, teens and families to key donors, partners and community leaders, securing coverage across top media outlets and fulfilling all primary objectives.

Thank you to our incredible clients who trust us to work as an extension of their team. So much of our success starts with your willingness to say “yes” to new ideas, and we’re grateful for the confidence you place in us every day.

To the amazing guests who have joined us on , this win is for you too. Thank you for sharing your stories and your passion for making our state so special.

Lastly, congratulations to all of this year’s winners. Sharing the floor with such a talented community of PR professionals makes this state a better place to live, work and play.

Until next year…

For all the details, read more on our website: https://www.smprflorida.com/post/saltermitchell-pr-earns-two-honors-at-annual-fpra-golden-image-awards

08/14/2026

We started the Florida Public Relations Association summit strong with TWO members of our team being installed into leadership roles for the 2026–2027 board year!

Congratulations to SMPR Founder and CEO April Salter on becoming President of the FPRA Executive Board, and to our PR and Public Affairs Director Lexie Savedge on becoming President of the Tampa Bay Chapter of FPRA.

We can’t wait to see the ideas, energy and vision you both bring to these roles.

We’re proud to have you representing SMPR and know you’ll bring so much value to the teams and communities you serve.

Read the full announcement on our website: https://www.smprflorida.com/post/florida-public-relations-association-names-saltermitchell-pr-leaders-to-executive-boards

08/11/2026

Are you a creative leader who understands the nuances of Florida's diverse markets? SMPR is seeking a Senior Graphic Designer to join our team in Tallahassee!

If you are experienced in producing compelling visual narratives and high-impact creative that elevate brands, we want to see your portfolio.

Apply today: https://smprflorida.com/careers/sr-graphic-designer

07/30/2026

Coming soon to the podcast... 👀 🎧

07/30/2026

Did you know Florida is home to 176 state parks?

In the latest episode of Fluent in Floridian, SalterMitchell PR President Heidi Otway and Florida State Parks Foundation Board President Matt Caldwell talk about all things parks.

Together, they explore what makes the Sunshine State's public lands so extraordinary, why conservation matters and how each of us can help preserve these natural treasures for future generations.

🎧 Listen wherever you get your podcasts!
🎥 Available to watch on YouTube here: https://youtu.be/fp5capKIyRg?si=PWjSMxxi6gbqh1pm

07/07/2026

We're proud to share that our president and partner, Heidi Otway, has completed her first 30 days as Global President of IPREX, the world's premier network of independent communications and marketing agencies.

Heidi’s leadership has inspired collaboration, championed growth and empowered others to succeed at SalterMitchell PR and through her role as the America’s Regional President of IPREX this past year.

We're so excited to see her take that impact globally with this new position collaborating with a network of more than 1,100 communications professionals across 100+ markets.

The full announcement and Heidi's vision for the future of IPREX are available to read on our website: https://www.smprflorida.com/post/saltermitchell-pr-president-and-partner-heidi-otway-named-global-president-of-iprex

Tallahassee, Florida — IPREX, the top global network of independent communications and marketing agencies, has announced a series of leadership changes to its Global Board at the network’s Annual Global Conference in Singapore in May 2026.

06/30/2026

With the Atlantic hurricane season in full swing, the most important hurricane forecast is the one that helps people act before it is too late.

Dr. Michael Brennan, director of NOAA’s Hurricane Center, has dedicated his career to helping people make safer decisions before, during and after hurricanes. His leadership in hurricane forecasting, risk communication and emergency preparedness plays a critical role in protecting lives and property across Florida.

Tune in to the newest episode of Fluent in Floridian with SMPR President Heidi Otway to hear more from Brennan about the experts behind every hurricane forecast, the growing role of artificial intelligence and new technology, and the responsibility of leading the nation’s hurricane forecasting efforts.

🎧 Listen wherever you get your podcasts.
🎥 Watch on YouTube: https://youtu.be/vQkj3O6dbow

06/19/2026

In honor of , we’re highlighting artists across the state who are redefining their mediums and shaping how Floridians experience art, culture and storytelling.

Tananarive Due, Chris Clark, Nikesha Elise Williams, Akino West, Kandy G. Lopez, and Broadway Harewood are using their creative talents to help expand Florida’s rich arts scene.

SMPR Marketing Coordinator Sophie Vega’s full blog on their impact is available here: https://www.smprflorida.com/post/florida-artists-shaping-the-states-creative-future