Pinefolk Creative

01/02/2026

Wild Moss Studio 🤝 Florida State Parks Foundation

What a perfect collaboration!

We’re excited to share a new collaboration with Wild Moss Studio—a Florida-based creative brand inspired by the untamed beauty of our state, from forest trails and hidden springs to windswept beaches and winding rivers.🌿

Founded in Tallahassee by artist Reed Martin-McKinnie and graphic designer Claire Swindell, Wild Moss Studio creates thoughtfully designed products that celebrate the wild places that make Florida so special, including our award-winning state parks.

Through this collaboration, $1 from every Wild Moss Studio product sold will be donated to the Florida State Parks Foundation, directly supporting our mission to preserve, protect, sustain, and grow Florida State Parks.

Learn more about Wild Moss Studio and start shopping today at wildmossstudio.com.

08/14/2025

Learn a little more about our process and the creation of Wild Moss Studio.

If you’re dreaming of a brand that feels like you, we’d love to help bring it to life!

At Pinefolk Creative, every project is a chance to help someone step fully into their story. When the idea to create Wild Moss Studio came up, the vision was to create a nature-inspired brand rooted in simplicity. The original oil paintings are core to the brand identity, so the logo, brand, and web...

08/12/2025

A recent project - introducting Wild Moss Studio

A brand based on original oil paintings inspired by the untamed beauty of wild Florida. This is a collaboration between Pinefolk Creative and artist Reed Martin-McKinnie. Based in Tallahassee, FL. Watch for more on this project!

08/01/2025

Hi, I’m Claire Swindell—owner, designer, and digital problem-solver behind Pinefolk Creative. For the past 20 years, I’ve worked alongside small businesses, artists, entrepreneurs, and service pros to help them show up with confidence online.

My journey into web design and digital marketing didn’t start in a classroom—it started on stage. While performing with the Sarah Mac Band, I quickly realized that being a creative wasn’t just about the art—it was about knowing how to share it. I dove headfirst into learning the ins and outs of web design, branding, and email marketing so we could build a solid presence from scratch. That hands-on crash course turned out to be the foundation of something bigger.

Other local business owners started reaching out, and just like that, my first digital studio was born. Over time, I saw a common thread: most small businesses don’t have thousands to drop on a website, and they definitely don’t have time to maintain it. So, I reshaped my business model around what they actually needed—professional websites with approachable pricing. That’s where my affordable monthly payment model comes in. Simple. Sustainable. Small-business friendly. Want a more traditional payment structure? I can do that too.

At Pinefolk Creative, my goal isn’t just to build a website—it’s to build trust. I want to be the partner who’s got your digital back, so you can focus on what you do best. Together, we’ll make your business look as good online as it does in real life. Plus, you'll never have to worry about your website again!

Need a new/updated website? Help with digital marketing? A fresh logo or brand? A cohesive creative strategy? I can help with all of this and more!

Let’s start with a conversation. We’ll help you clarify your priorities and build a path forward that feels aligned, doable, and effective.

Based in Tallahassee, Florida.

Working with kind people everywhere.

[email protected]