04/08/2026
🪼 HYDROSCAPE: 360 INTEGRATED BRANDING CAMPAIGN 🐠
Created as a school project for Integrated Branding with Professor Bosler, Professor Miller, and Professor Doll-Myers
Hydroscape transforms ordinary fish tanks into immersive, one-of-a-kind aquatic worlds. Inspired by the art of aquascaping, the brand redefines the boundaries between design and nature—turning home aquariums into living sculptures. This campaign includes a complete identity system featuring logo design, branding, product catalogue, and a full advertising suite across social media, transit, and environmental placements. The project also features a responsive website for desktop and mobile devices. All logos and digital illustrations were hand-created, while the photorealistic aquascapes were generated using AI to capture a futuristic, ethereal tone. Hydroscape invites viewers to dive deeper—where imagination and design flow together beneath the surface.