12/17/2024
Is your reach dropping? Let’s talk about why—and what to do next.
In 2024, organic reach has hit its lowest point across platforms.
• Instagram: leading with just 4% organic reach.
• Facebook: trailing behind.
• LinkedIn: the top platform for better organic visibility.
But here’s the truth: paid advertising is now the most effective way to reach more people, grow your audience, and increase sales.
Why?
Social media algorithms are prioritizing ads, and competition is bigger than ever. Meanwhile, Google is favoring larger companies, making it even tougher for small businesses to stand out.
Does this mean ads are a bad idea? Absolutely not. Paid ads can outperform organic content significantly, when done right.
Here’s how to adapt:
✅ Build an email list—you own that data, not the platforms.
✅ Be omnipresent—your customers aren’t on just one platform. Explore LinkedIn, Pinterest, Threads, and others.
✅ Keep testing and optimizing your ads to stand out from the competition.
LinkedIn remains the leader in organic reach, and it’s worth exploring if you’re not there yet. I’m currently expanding to Pinterest ads and soon LinkedIn ads to ensure visibility across platforms.
Don’t disappear. Don’t give up.
If you need help crafting a winning social media strategy and exploring new avenues for growth, let’s connect. Start now so you can scale and sustain your business for 2025 and beyond🥂
Your future customers are waiting. 🚀
