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“JUST DO IT”1988 Nike advertising campaign took the world by storm.Coasting on the emerging popularity of the fitness mo...
03/09/2020

“JUST DO IT”

1988 Nike advertising campaign took the world by storm.

Coasting on the emerging popularity of the fitness movement in the late 80s, Nike managed to encapsulate the phenomenon in a single, memorable phrase perfectly.

The secret behind the campaign's success lies in the phrase itself.

It nails the feeling you experience when preparing to do a workout, giving it the broadest possible appeal

TOP 3 BOOKSFor this week, we have some special recommendations for you about books on marketing that you can add to your...
03/09/2020

TOP 3 BOOKS

For this week, we have some special recommendations for you about books on marketing that you can add to your "list of books to read"

1- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant; from W. Chan Kim, Renée Mauborgne

2- Hooked: How to Build Habit-Forming Products; from Nir Eyal

3- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!; from Al Ries; Jack Trout

COCA - COLA FIRST ADCoca-Cola's first ad appeared three weeks after its release on May 8, 1886. It was in the word ads s...
03/09/2020

COCA - COLA FIRST AD

Coca-Cola's first ad appeared three weeks after its release on May 8, 1886. It was in the word ads section of the Atlanta Journal-Constitution and said:

“Coca-Cola ... Delicious! Refreshing! Stimulating! Invigorating!"

WHAT IS MARKETING?Marketing is responsible for studying the behavior of markets and the needs of consumers. Analyzes the...
03/09/2020

WHAT IS MARKETING?

Marketing is responsible for studying the behavior of markets and the needs of consumers. Analyzes the commercial management of companies in order to attract, capture, retain and retain end customers through the satisfaction of their wishes and resolution of their problems.

PRODUCT, PRICE, PLACE, PROMOTION

These are the four basic elements with which the American accounting professor E. Jerome McCarthy defined the concept of marketing in 1960. These four variables, known as "the 4 P of marketing", have the ability to explain optimally how marketing works in an integral and complete way.

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