The BCPR Group

05/21/2026

One of the best parts of PR is watching clients shine during interviews as they share stories that truly matter.

Huge shoutout to Fraser - Minnesota and SwimPossible for a fantastic segment on WCCO & CBS News Minnesota, helping raise awareness around water safety and autism.

Important conversations, great experts, and meaningful media coverage is what its all about! So proud to work with clients making a real impact.

So proud to work with clients making a real impact.
https://www.cbsnews.com/minnesota/video/is-your-child-ready-to-enjoy-the-water-safely-this-swimming-season/

Gina Brady, with Fraser, shares some advice, along with Tammy Ebert of Swim Possible.

05/14/2026

One of the best parts of working in PR is getting the opportunity to work with such amazing and diverse clients and industries.

And honestly… who doesn’t love a little murder mystery and true crime? 🔎📚

It’s been so fun working with author M.F. Gross on his book 'Madman' and helping share his story with new audiences. His most recent event was featured by FOX 13 News - Tampa Bay LiveNOW!

Check it out here: https://www.fox13news.com/video/fmc-ok3ih7b7lp7g4kgm

Author M.F. Gross discusses his bestselling book “Madman,” which revisits the 1949 Palm Harbor murders, Rastus Russell’s escape from the old Pinellas County Jail, and the manhunt that followed through downtown Clearwater. Gross is bringing the story to life during a live event tonight benefiti...

04/30/2026

Big ideas start with listening.

We’re excited to see Cristy Brusoe quoted in MarketingSherpa , sharing insight on what truly makes messaging resonate.

That’s the difference between noise and impact—and it’s exactly how we approach every client story.

👉 Read it here: Why “Why Us” Messaging Matters

This article explains how to craft a credible ‘why us’ value proposition that persuades without hype. It argues that strong marketing starts internally by defining, in customer-first terms, what your company uniquely delivers – and then proving it with specifics rather than generic adjectives....

04/10/2026

So grateful to Leah Frazier for featuring insights from The BCPR Group on the latest episode of PR Yourself with Leah Frazier ✨

We’re talking what journalists really want in PR pitches in 2026 —
🎧 Listen here: https://podcasts.apple.com/us/podcast/what-journalists-really-want-in-pr-pitches-2026-insights/id1537875452?i=1000760301384

Excited to keep the conversation going!

Podcast Episode · PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs · April 8 · 33m

03/27/2026

Today, we honor Carol Schuler and the incredible legacy she built with Schuler Publicity.

Carol was a mentor, a leader, and an inspiration to all of us. She showed what it means to lead with heart, integrity, and purpose, and her belief in people changed lives, including ours.

Her legacy will continue to live on through everything we do, the stories we tell, and the community she helped create. ❤️

03/04/2026

We’re at Expo West this week with Kidfresh, helping with media meetings and sharing their newest frozen favorites! 🍗🧀🥦 From delicious chicken strips to fun mac & cheese meals, Kidfresh is making mealtime easier and more nutritious for families. Check out the full release here: https://www.prnewswire.com/news-releases/kidfresh-showcases-brand-growth-and-new-frozen-favorites-at-expo-west-302701689.html?utm_source=chatgpt.com

/PRNewswire/ -- Kidfresh, the leading frozen kids' meal brand with hidden veggies and real ingredients, is introducing two new easy combo meals: Chicken Strips...

02/11/2026

“Everyone Belongs at Sensory-Friendly Shows.”

Proud to have helped coordinate this Minnesota Monthly story featuring Fraser - Minnesota and the growing impact of sensory-friendly performances.

Read the full piece:

Minnesota advocates and performers make theater welcoming, with sensory-friendly performances for audiences with different needs.

01/16/2026

🎉 Big win for our client Kidfresh — featured in Good Housekeeping's Top Food & Nutrition Trends of 2026 article!

Securing this kind of national coverage is no easy lift. Major congratulations to Amy Franco, who’s grown so much in her time with us and delivered by landing this placement and raising Kidfresh’s voice in a top-tier food media moment. 👏
Read the full article here: https://www.goodhousekeeping.com/food-products/a69622072/nutrition-trends-2026/

Get ahead of the curve with the nutrition innovations and eating habits everyone will be talking about.

01/12/2026

Client win! ⭐ Kidfresh was named one of Yahoo Health editors’ top products bought and loved in December. Always great to see meaningful, feel-good brands getting national recognition.

Read here: https://health.yahoo.com/general/article/20-things-yahoo-health-editors-bought-and-loved-in-december-152213410.html

12/31/2025

✨ New on the Blog: Our 2026 PR Predictions Are Here! ✨

As we head into a new year, we’re breaking down what’s next for public relations, and what brands need to know to stay ahead in 2026. From the rise of boutique PR agencies to the power of authentic storytelling and national visibility, our latest blog dives into the trends shaping the future of PR.

If you’re a business looking to grow, stand out, and build real credibility in the year ahead, this one’s for you. 👇

https://thebcprgroup.com/the-blog/f/happy-new-year-from-the-bcpr-group-5-pr-predictions-shaping-2026

#2026

As we step into a brand-new year, all of us at The BCPR Group want to wish our clients, partners, and media friends a happy, healthy, and successful New Year. As a boutique PR agency with a national footprint and strong ...