Lazo Digital Studio

Lazo Digital Studio Lazo Digital Studio is a Tampa-based digital marketing studio specializing in social media and email marketing as well as strategy.

03/12/2021

Here’s why suitors aren’t waiting in line to court you…

Among the debutantes, are you as wanted as the Featherington sisters??

😶😶

Or are you Daphne Bridgerton being courted by the Prince?? 😏

If you’re tired of feeling like Prudence Featherington and your dream ICA isn’t waiting in line to court you – it’s time to pull a Daphne and take the reins back on your business

Here’s one thing you can do:

Analyze your content

✖️Are you creating hand-raising content?

✖️Are you showing them they have a problem they didn’t know they had?

Your ICA doesn’t know what they don’t know

SHOW THEM their pain points & give them a piece of the solution!

Make them raise their hand and say, “YES, THAT’S WHAT I’M STRUGGLING WITH”

show them a piece of the solution to relieve their pain & leave them wanting more (this is where your service/product comes in)

& THAT is how you fill your waiting room (I think it was a waiting room right?) with suitors EAGER to court you 😉

Let me know in the comments below, did you see it coming from Penelope Featherington?! (bc I did NOT)

P.S. If this is something you’re struggling with, I’m releasing a freebie next week that can help

P.P.S I’M SUPER EXCITED TO RELEASE MY FIRST FREEBIE BC I KNOW YOU’RE GONNA LOVE IT AS MUCH AS I DO 😻




On my last group coaching call back in January, we went around the zoom “room” and shared the things we admired most abo...
03/10/2021

On my last group coaching call back in January, we went around the zoom “room” and shared the things we admired most about the women we had spent the last 3 months with...

What they shared when it was their turn to speak about me SHOCKED me

Can you guess the one thing they all said they admired about me??

It was my consistency

(I kid you not I literally choked on my water)

you might be thinking, “Krisia why are you shocked you literally preach consistency every day 😂"

AND YES IT’S TRUE – I DO

But HIGH KEY it’s because I have this story in my head that I’m not consistent

so naturally it’s the thing I work on THE MOST (which ended up working in my favor)

I think it all traces back to the first time I looked up my horoscope - I’m a Gemini ♊️

it told me I like to start projects & leave them unfinished = inconsistent AF

I reflected on whether this was true & thought back to when I was younger & I would try different sports/dance teams

or start learning a new instrument & quickly get bored, then move on to the next thing

(I also thought about the 4 times I changed my major in college, tried starting a lifestyle blog 3x, and at the time, I could not for the life of me stick to a workout routine but we won't get into those)

I remember doing 10 more google searches about my horoscope and seeing the same thing pop up every time

at this point it was probably selective reading 😂

& you know how when you read your horoscope or enneagram or take any type of personality type test you start making all these connections even though it's super general??

I DID THAT

so I made it my MISSION IN LIFE to not have this "prophecy" come true

Until that call, I had never felt more validated, surprised, and happy that that’s what they thought of me

Moral of the story:

Success isn't always as effortless as it seems

this is just 1 example of how it took me YEARS of working on being consistent for everyone else to see it

There’s SO MUCH BEHIND THE SCENES WORK that goes into entrepreneurship, so I REALLYYYY mean it when I say:

Don’t compare yourself to others because you’re doing just fine ❤️

Are you only attracting like-businesses vs dream clients? The online community is FULL of amazing entrepreneurs that qui...
03/08/2021

Are you only attracting like-businesses vs dream clients?

The online community is FULL of amazing entrepreneurs that quickly become your loudest cheerleaders and closest friends

But let’s not forget you’re in the business of making monayyyyyyy (not just friends😉 )

& while it feels nice to have your comment section full of supportive comments from your biz besties, they’re not the ones paying your bills

😶

Here’s what you can do instead:

1. Be CLEAR on who your ICA is

This helps you create content that’s helpful and relatable for them & not just people in your industry!

2. Establish your authority

Love on your clients, highlight your wins (no matter how small you may think they are), and do a bit of humble bragging!

Your ICA wants to see you not only talk the talk but walk the walk 👏🏼👏🏼

📍 Save & refer back to this next time you’re creating content!

(P.S. If this is something you’re struggling with, I’m dropping a freebie soon that you don’t wanna miss 😻)






YOU’RE “EXPERT” ENOUGH ^^^ read that again One of the BIGGEST fears I had before launching my business was thinking I wa...
03/05/2021

YOU’RE “EXPERT” ENOUGH

^^^ read that again

One of the BIGGEST fears I had before launching my business was thinking I wasn’t enough of an “expert” to help people

It didn’t matter that I had...

✖️Spent 4 years of university studying this field

✖️A $40K degree backing up my knowledge

✖️Prior work experience in the industry (4+ years)

NONE OF THAT MATTERED LOL

I WAS SCARED AFFF to come on here and say that I could help people

Why??

I kept thinking of older businessmen sitting in corporate meeting rooms on the 100th floor of a New York skyscraper – “THEY are the experts, not me!”

& then I realized this was TOTAL BS

You know what you know, and your clients don’t know what they don’t know

If you can help them achieve X goal and they NEED what you KNOW, then you’re an expert to them 👏🏼👏🏼

And THAT’S on PERIODDTTTTTT (as the tik tokers say)

Moral of the story: You’re expert enough

(Share this with someone who needs to hear it ✨)






Wearing all the hats of entrepreneurship (+ life) doesn’t have to be SO hard Not only are you a CEO, you’re also...✨a co...
03/03/2021

Wearing all the hats of entrepreneurship (+ life) doesn’t have to be SO hard

Not only are you a CEO, you’re also...

✨a content creator

✨copywriter

✨video editor

✨strategist

✨sales expert

and the list goes onnnnnnnnn

One of my clients came to me feeling:

✖️overwhelmed with social media

✖️not knowing how to establish herself as the expert

Not only was she just starting the entrepreneurial journey, she was also a FULL-TIME student AND had her day job

(I don’t think I could’ve done this CEO thing as a full-time student omgggg)

Within 30 days, she:

💸Felt confident AF showing up on stories

💸Connected with her audience on a deeper level

💸Landed TWO clients (within 14 days)

💸Achieved a FLEXIBLE lifestyle

How did she do it? It came down to 2 things:

1. Strategy: She didn’t have a strategy in place that supported her goal of becoming the expert

Instead, she would randomly post and hope for the best. We worked on developing a plan that supported her goal AND gave her confidence in her business knowing that everything she did had purpose behind it

2. Action: A strategy is NOTHING without implementation!

With her new confidence, she felt excited and MOTIVATED to show up, TAKE ACTION, and implement! (& the results rewarded those actions 😉)

Running your business isn’t meant to feel SO hard, and if it DOES, I have a freebie coming that can help you with this ✨✨

Let me know in the comments, which hat are you tired of wearing?





You’re leaving money on the table by not speaking to these 4 different content consumers ⬇️⬇️You’ve heard these phrases ...
03/01/2021

You’re leaving money on the table by not speaking to these 4 different content consumers ⬇️⬇️

You’ve heard these phrases before…

✨Content that converts

✨Content that connects

✨Content that SELLS for you

But WTF does this actually mean???

We’re talking about not only creating content strategically, but creating content that truly speaks to your audience

& how do you do this?

Speak to these 4 personality types in your content & watch the mulaaaaa roll in 💸💸💸💸

(of course, this is just 1 piece of your strategy)

Share this with someone who’ll benefit from it (they’ll thank you) 😌





Tired of getting low engagement on your posts? It’s official you’re getting tiREDTTTTT of it You catch yourself refreshi...
02/26/2021

Tired of getting low engagement on your posts?

It’s official

you’re getting tiREDTTTTT of it

You catch yourself refreshing your activity tab to see if any new likes or comments came in and are OBSESSIVLEY tracking your story views

they’ve been on a steady decline 🙃

& yes – you’ve tried all the engagement ~hacks~

if you felt yourself nodding yes to any of these ^ then the problem may not be due to

✖️inconsistency

✖️not showing up

✖️or not knowing how to strategically engage

it’s a content strategy problem

You’re not getting engagement because your audience isn’t feeling connected to your content & it’s ok

it happens 💁🏻‍♀️

(Save this post)

Before giving your next piece of content the green light, ask yourself these questions:

1. How do I want my audience to feel after consuming this & am I achieving that feeling through this piece?

2. Does this benefit my audience in any way? (is it educational? Is it relatable? Does it provide support? Entertainment?)

3. How does this tie into my business? (are you using your brand pillars? Does this align with your brand voice? Your values?)

Save this & ask yourself these questions before hitting “Post” on your next feed post! ✨





02/24/2021

Entrepreneurship IS NOT a one-size-fits-all

When I first joined the online community, I saw SOOO many amazing entrepreneurs start their days EARLY AF

By 12 pm they had completed:

✖️ A workout

✖️ 10 client calls

✖️ Cooked lunch

✖️ Batched content for the next 3 months

🙃🙃

I’m exaggerating but you know what I mean

Don’t get me wrong – I’m a HUGE morning person

I loveeee getting up at 8/9 am, do my morning routine, have breakfast, and be at my desk by 11 am-ishhh

but the REAL work doesn’t get done until after 6 pm

(in fact it’s 6:20 pm rn as I’m drafting this caption)

It wasn’t until I saw another marketer talk about how she was a total night owl that I felt a bit better about my slow mornings and productive nights

I shared on my stories that I work best at night & I was going to stop forcing myself to work in the mornings

Rachel ( ) responded & said she loved what I shared bc she felt the SAME (we both felt a bit guilty that we weren’t getting massive amounts of work done by 10 am 😶)

Entrepreneurship ISN'T a cookie-cutter thing that we have to fit in to

You have different habits that help you but may hurt others' efficiency and vice versa!

This is just ONE example of how entrepreneurship isn’t a one-size-fits-all

If you need one - here’s your permission slip to do entrepreneurship YOUR WAY ✨😉

(Share this to your story if you’ve ever felt my painnnnn 🙃 )






How ✨Attraction Marketing✨ landed me my first client ⬇️Attraction Marketing is a buzz term that I’ve seen being thrown a...
02/22/2021

How ✨Attraction Marketing✨ landed me my first client ⬇️

Attraction Marketing is a buzz term that I’ve seen being thrown around lately BUTTT do you know what it actually means??

📍 [save this & refer back to it]

Attraction marketing is a method of marketing a product/service by providing valuable info about the item & sharing your story before convincing customers to buy

It’s a powerful strategy for both lead gen & brand loyalty (defined by Hubspot)

Basically – instead of a business screaming, “BUY, BUY, BUY” (like most businesses do), attraction marketing focuses on providing VALUE first 👏🏼👏🏼

This meets your customer at the beginning stage of the buyer’s journey, when they’re in research mode

Example:

They’re binging content on web design & land on a designers page

This designer (we’ll call her Emily) has an IG full of helpful posts and reels that help the customer better understand the basics of web design AND highlights her personality & how she uses these tools/tips in her day-to-day

This keeps Emily TOP OF MIND for that customer bc they’ve consumed and enjoyed her content (converting them early)

When they’re ready to make a purchase, Emily is already one step ahead of the rest 💁🏻‍♀️

& this is EXACTLY what I did when I first launched my biz on insta

I shared my story with you
I gave helpful tips by weaving in my personality

& by my 4th post I landed my first client (it was a big HOLY SHI* moment for me I literally screamed 🤪)

Save this post & refer back to it while creating content if you’ve been wanting to try out attraction marketing strategies!







How making THIS shift puts you 1 step closer to consistent 10k months I’ve been in the DM’s with a couple of you & two t...
02/10/2021

How making THIS shift puts you 1 step closer to consistent 10k months

I’ve been in the DM’s with a couple of you & two things keep coming up:

✖️ Wanting to reach consistent 10k months
✖️ Not being CONSISTENT in providing value and community for your audience

…….ummmmm

do you see how these things can be contradicting? 😅

You’re not hitting consistent 10k months because you’re not being consistent with your content & you’re not being consistent with your content because you don’t have a strategy 💁🏻‍♀️

Create a plan for your content that SUPPORTS your GOAL for the month before the new month starts, this way you know that every single piece of content you’re putting out has a REASON behind it!

Now – here’s the shift you can make:

When creating content, make sure you’re meeting your audience wherever they're at in the awareness pool. You wouldn’t talk to someone who is ready to buy like YESTERDAY the same way you would talk to someone who JUSSSTTT found out about your service!

(P.S. this is something I can help you with my 30-day Social Strategy, DM me a “🙋🏻‍♀️ ” for more info)

So, will you be making this shift? ✨✨







02/05/2021

Say CIAO to writer’s block & HOLA BB to content that converts 🔥

I know one of the main reasons that content creation gets put on the back burner is because writer’s block is REAL AF

You told yourself you would schedule out content before the month started yet halfway through the first week of the month you find yourself trying to put a caption together but you literally c a n ‘ t

🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️

I’m calling it…

You’re struggling because you don’t have a strategy in place 😉 (p.s. I can help you with this)

As a BOSS ASS CEO, you’re wearing a million hats and you haven’t gotten around to developing a strategy which is why I’m giving you a couple tips from my playbook to help you get out of the writer’s block funk!

1. Think about your monthly goal

What’s your goal for the month? Are you focusing on community building, expert positioning, or are you in pre-launch phase?

Whatever it is, have your goal in mind so you know EXACTLY what type of content you need to put out and you know WHY you’re putting it out! (no more spaghetti-walls for u 🍝) (if you don’t get that joke plz dm me)

2. Get your creative juices flowing

Do activities that spark your creativity! This looks different for everyone but for me, it consists of listening to podcasts (anything from comedy to biz podcasts or crime podcasts if you’re a murderino like me) and reading books (fiction, mindset, business)

3. Take a step back

It can be hard but I PROMISE that getting up from your desk if you’re deep in writer’s block and coming back to it later or the following day helps soooo much. I’ve tried to force my creativity before – results are not cute lol

Tell me – what’s your favorite way to move past writer’s block?







Scared of losing your voice if you outsource? Outsourcing can be both exciting and terrifying all at onceIt’s exciting b...
02/02/2021

Scared of losing your voice if you outsource?

Outsourcing can be both exciting and terrifying all at once

It’s exciting because you’re getting help and taking things off your plate so that you can spend time in your zone of genius

It’s terrifying because you’re scared you might lose your voice and connection to your audience if you outsource community management or social media

(SAVE this for later) 📍

AUTHENTICALLY SHOW UP whether you outsource or not using these tips:

✨ Develop a strategy that nurtures and builds your community

Whether you outsource or not – having a plan of action you (and whoever is helping you) can follow with the objective of nurturing and building your community ENSURES that you're including touchpoints in your customer journey to make your audience feel like they're the star of the show 🥰

✨ Show up on video

There’s nothing that SCREAMS personal connection like showing up on video👏🏼 We're more likely to buy from someone we know, like, and TRUST than from someone who is selling the same exact thing but we have 0 relationship with. Showing up on video is the perfect way to develop this relationship with your community

✨ Pay attention to your lingo

While it's important to use exact phrases that your ICA uses, it’s also important to include some of the phrases you use as well! This makes your audience feel like they’re talking to you when consuming your content 💁🏻‍♀️

Save this post for the next time you’re feeling a lil scared of not sounding like yourself!






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