05/06/2026
Nonprofit, credit union or organization that is 'doing good' - this is for you! Here are super helpful media relations tips!
1. Purpose first → Story second → Pitch third.
(If your “why” isn’t crystal, no headline can save you.)
2. 1 outlet ≠ 1 blast. 1 outlet = 1 tailored conversation.
(Yes, customization takes time. Yes, it pays back 10x.)
3. A single journalist who believes in you can out-perform a thousand impressions.
(Focus on the byline, not the masthead.)
4. Relevance > Reach > Ego.
(Choose the audience that moves your mission, not the one that flatters your vanity.)
5. Your best proof lives in the voices you’ve already served.
(Quotes, case studies, outcomes—let them speak so you don’t have to.)
6. Crisis mode? Double down on transparency, halve the spin.
(Authenticity is the only currency the newsroom never devalues.)
7. Data opens doors, emotion keeps them open.
(Lead with a stat, land with a story.)
8. Pitching ≠ Spamming.
(Send fewer emails, craft stronger hooks, follow up with purpose.)
9. When coverage lands, amplify it like you just launched.
(Your channels, your partners, your people—light every fuse.)
10. The answers to 99 % of your PR questions are already in the reporter’s inbox.
(Read their work, then write yours.)
And always: deliver a little more value than anyone expects—especially the journalist hitting “publish.”
