09/08/2026
DSO vendors and consultants: how to slide into someone’s DMs without it feeling like a cold pitch. 👀
1. Find someone you actually want to know.
A DSO leader, potential client, podcast host, industry partner, or someone you’d genuinely like to build a relationship with.
2. Check if they’re active on LinkedIn.
Are they posting? Commenting? Sharing articles? If they’re never there, this probably isn’t the best strategy.
3. Spend a few minutes each week engaging with them.
And we mean actually engaging. Add your perspective. Ask a question. Share an experience.
Not “Great post!”
4. Pay attention to how they respond.
Are they replying to you? Starting conversations? Engaging with your content too?
5. Support what they're doing outside their posts.
Listen to their podcast. Read their article. Attend their webinar. Then share your thoughts or create a post about what you learned.
6. Keep building familiarity.
The goal isn't to comment three times so you've “earned” a sales pitch. 😂
It's to build an actual relationship.
7. THEN slide into the DMs.
“Hey, I've really enjoyed our conversations around ___. Would love to connect sometime and keep the conversation going.”
Now you're not a random person showing up in their inbox asking for 30 minutes.
They already know your name.
And if you need help figuring out whose DMs you should be sliding into…
Slide into ours. 🦄📲