11/11/2022
Why are carousels better for businesses? Instagram carousels actually have on average, 2.37% higher engagement rates than most post types, including videos.
By utilizing an enticing first slide, carousel posts are a great way to get people engaged, ask for more, and can offer flexibility in communication. You’re given the opportunity to become more creative and encourage interaction between yourself and your audience.
According to the study, combos between images and videos in a carousel convey 15.99 comments per post.
There ya go. Supported by studies, Instagram carousels are honestly a secret weapon for brand loyalty and engagement.