04/17/2020
5 REASONS YOUR CLEANING BUSINESS NEEDS A WEBSITE
Online Marketing is the key to success for small business - especially cleaning businesses
Here at PowerQueue Solutions, we are always engaging small business owners or ideas folks who are thinking about starting a small cleaning business. If you are among these fine people, first thing we’d like to suggest is: make a website. We’ve noticed that when we talk to people who own a residential or commercial cleaning businesses, there is a perception that these kinds of companies don’t need a website.
Fairly speaking - that’s just wrong!
In today’s world, 90% of consumers are going online (Forbes*) to check out companies and products before making even picking up the phone and make a purchase decision. Any business that doesn’t have a strong online presence is just going to miss out on 90% of their possible business opportunities. This then becomes an amazing almost “once in a lifetime” opportunity to begin the process of making a relationship with those consumers.
But while virtually every business should be online these days, residential and commercial cleaning businesses and their owners can benefit even more than companies in other industries. Let us present here briefly the top 5 reasons your cleaning business needs a solid, value-adding website.
1. They let you show off your work
The cliché is that a picture is worth a thousand words, but when you’re trying to convince potential customers to hire your cleaning business, pictures on your site can be worth thousands of dollars instead - prove that you’re not just an amateur with a broomstick and a duster!
Your customers want to know your face. They want to have a relationship with who is going to help them in their home and workplace.
If you take photos of the work you’ve done, you can show them exactly how much of a difference they can make. Focus on great before and after pictures where you’ve made a huge difference in a dirty environment.
2. They let you show off your happy customers
Advertising will always be secondary to reviews and testimonials. Surveys show that over two thirds of all consumers consider online reviews to be an important part of their decision-making process. (Moz.com*) You can appeal to these people by placing positive reviews directly on your website in the form of testimonials from your satisfied customers.
People always trust testimonials from real people much more than they trust advertising. Use that revealing piece of information. Don’t let Yelp be the only way for customers to get information about your business.
3. Websites let you show off what you know
We will never get tired of bringing the idea of blogs. Blogs are one of the best ways to bring new visitors to your websites. When you’re running a cleaning business, you’ll have an easier time creating a useful and interesting blog than most people!
People read blogs to get useful or entertaining information, and as a cleaning professional you can be a great source of extremely useful information. It will give you a voice as an experienced professional to bring valuable information to your consumers. Offer your readers cleaning tips and this becomes your opportunity for them to see you as an expert. Then, when there’s a big cleaning job they can’t handle, they’ll be more likely to turn to the company they already trust.
This is *your* platform to give your consumers a seamless experience and improve that conversion rate so find your voice!
4. They can make your life easier
One of the most frustrating and time consuming parts of running a cleaning business is dealing with scheduling and customer quotes. Don’t worry about missed calls while you’re taking care of business. If you put a contact form on your website, it can make the entire process of dealing with your customers much more efficient and easier.
You will definitely still get phone calls, but more and more people prefer to deal with services digitally these days. If they can get a quote for a cleaning job from your website instead of calling you, they’ll be happy about it. And it also lets you deal with communicating with potential customers when you have time instead of being distracted from the other aspects of your business. It is much more efficient if when you receive a phone call there’s already some ground-footing that has been established and from there... there’s nowhere to go but up!
5. It’s more cost effective than other advertising
We know a thing or two about the cleaning services industry and we KNOW it’s important to make every dollar count. Very competitive space. If you have to choose between investing in a website and online marketing or continuing to invest in traditional advertising, what should you choose? The numbers are clear.
Study after study have given us the answer: online marketing is about 3 times more effective (DemandMetric.com*) than traditional marketing. If you want to make your marketing budget count, your best bet is to invest in a high quality website, build a blog, and start bringing in customers.
What are your experiences with online marketing?
At PowerQueue Solutions we thrive in helping small businesses be successful in their journey to implementing a fruitful digital marketing footprint. If you already have a cleaning services business or are taking steps to start one, we want to help you make it successful. No matter the sort of experiences you’ve had in the past with digital marketing - we want to hear from you! Did you have trouble at first? What has been the biggest surprise about marketing your business online? Leave a comment or drop us a line on Twitter !
References:
http://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-seo/
https://moz.com/blog/new-data-reveals-67-of-consumers-are-influenced-by-online-reviews
http://www.demandmetric.com/content/content-marketing-infographic
Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective.
