06/12/2026
We just had a client fire their AI content writer. Not because the writing was bad—it was technically perfect. But it sounded like every other company in their industry.
Here's the thing about AI-generated marketing: it's creating a world where everyone sounds the same. Same tone, same structure, same bland "professional" voice.
In our experience, customers can spot this from a mile away. And they don't trust it.
Real marketing isn't about perfection. It's about connection. It's about sounding like the humans behind your brand—complete with opinions, personality, and the occasional typo.
Since BTG's founding, we've seen the brands that win are the ones brave enough to be themselves.
What makes your brand voice unique? How do you talk to customers when the cameras aren't rolling?