thirteen05 creative

09/14/2022

STEAK EYES, HAMBURGER BUDGET - https://mailchi.mp/thirteen05/steak-eyes-hamburger-budget

07/12/2022

STAY BETWEEN THE LINES - https://mailchi.mp/thirteen05/stay-between-the-lines

06/21/2022

GOOGLE BUSINESS PROFILES -

Google Business Profiles, formerly Google My Business, formerly Google Maps and a few other names.  INCREDIBLY important for any business with a local presence. There are a few ways you can get in trouble with Google on this.  First and foremost, trying to put a fake address on Google. If you don'...

06/17/2022

WEBSITE HOSTING - https://mailchi.mp/thirteen05/website-hosting

06/14/2022

VISIBILITY - https://mailchi.mp/thirteen05/visibility

06/09/2022

IT'S GETTING WILD OUT THERE -

I don't suppose anyone is unaware that things are changing. Of course that is a bit silly. Things are always changing. BUT I've been around long enough to be aware that the speed and magnitude of change is very different from what it used to be. Once upon a time you could count on nothing major chan...

06/07/2022

FOOL THEM!
The sad truth is, some large percentage of marketers devote the bulk of their efforts to fooling people.
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If I seem to spend a lot of time criticizing other marketers, it’s because there’s a lot to criticize. Really, I have two motives.  1. To warn you. 2. To do everything I can to make clear to you that we aren’t like those other guys. We just don’t want to be put in the same boat as a bunch o...

06/01/2022

WHERE DO YOU RANK? -

It may not have come to your attention that "what are my search rankings" is meaningless unless you include WHERE those rankings exist. Some businesses are, by their nature, national or international in scope. Almost any online store, for example.  But most businesses have a location or service are...

05/26/2022

BIG BAD CORPORATIONS -

A lot of people think very poorly of large corporations.  Just bring up in conversation Google, Amazon, Microsoft, Apple, Facebook - in the tech sector.  Or Chase, Bank of America. Or Disney. You're going to hear a lot of nasty opinions. I have a theory about that. I don't think these companies ar...

05/24/2022

TRUST -

But given your message is getting out there, if you aren't trusted, you may as well not be communicating. For you could be saying all the right things, even in all the right ways and places, and yet be utterly ignored.

05/19/2022

WHO DO YOU TRUST? -

On the internet, anyone can claim anything. Once upon a time word of mouth was king in knowing who to trust. People you trust - friends, family, co-workers, people you respect - would recommend someone and that would be it. But people get burned that way too. You trust Bob, Bob recommends Bill. Does...

05/17/2022

"Make Me" - This is a major trend in on-line marketing: to force people to do things.
Let me give you an example.

I've been doing online marketing for 19 years and pop-ups have been with us almost that long. You know what I'm talking about. You're navigating a website and a "box pops up" on your screen.