Well Planned Web

12/23/2022

11/23/2022

We are so very grateful!

07/01/2022

Congrats to our own Deana Goldasich for making this list!

Content marketing is at the heart of most organizations today. According to a 2022 study by Semrush, 47% of marketers say that their organizations are extremely committed to this tactic. Companies continue to look at content more strategically and are willing to invest more time and dollars in this....

06/27/2022

13 years! Woo Hoo!! 🥳🎉

What's changed in B2B Content Marketing:

⭐️ Marketing managers, writers and creators have embraced the "solve, don't sell" approach
⭐️ Most executives not only recognize the value, but the necessity
⭐️ We no longer need more content, we need *better* content.
⭐️ Content, when done right, can be the greatest salesperson on staff.
⭐️ One-page, surface-level audience personas are becoming more acceptable (and less effective)
⭐️ More Content Marketers are stepping up as advocates for the customer - endorsing content that meets their needs and discarding "fluff" content.
⭐️ More marketing teams recognize when it's time to partner with outside agencies that specialize in Content Marketing.
⭐️ Budgets are increasing, year over year, for Content Marketing.

What hasn't changed in Content Marketing:

✅ Content Marketing and Account Based Marketing are long-play strategies and must be treated as such. Start smart. Build responsibly. Plan for learning along the way.
✅ The best content still locks eyes with customers and prospects before it has a chance of doing anything else.
✅ Audience Profiles must be deep, meaningful, actionable and adopted by the entire organization. When they are, the results are unstoppable!
❌ The time and resources required to create a strong Content Marketing presence is still, typically, grossly underestimated.
❌ Many B2B executives nod their head in agreement with the "solve, don't sell" approach - but still don't know how to ensure it carries through during ex*****on. 🤔
❌ Companies cram everything from strategy to ex*****on to distribution all into a single job description. Psst...Marketing Unicorns still don't exist. 🦄

What did we miss? This could have been a book! 📕

12/23/2021

From all of us to all of you...we'll see you again in '22! Merry Christmas!

11/24/2021

Happy Thanksgiving!

08/22/2021

Thank you Jeanne Robertson for the impact you had on so many. 💙

06/29/2021

Come on Marketers. We can do better.

Does it seem like marketers are on the move all over the place? It's not your imagination. While some of this may be related to last year's events, the other (bigger) reasons may surprise you. Whether you're a marketing leader who's tired of turnover or a marketer looking for a better fit, we've got some specific, practical steps for you.

Does it seem like marketers are on the move all over the place? It's not your imagination. While some of this may be related to last year's events, the other...

06/25/2021

Twelve years strong and we're ready for twelve more! Thank you to our clients, our team and our supporters! We are incredibly blessed to get to do the work we love with people who make it so worthwhile!

05/25/2021

The Second Edition of Content Inc. launched today. Bravo Joe Pulizzi! Our own Deana Goldasich is clearly inspired and sees great things ahead for company leaders who take the time to devour this one (and she says you WILL devour it 😉).