Joe Hirst

03/05/2026

Established businesses rarely have a "design problem". Yes, things can always be tweaked to be sharper, but blaming design is probably most businesses default. They think that's why their messaging, sales, or adds aren't working.

It's often coming from somewhere deeper than that. When your positioning, offers, and decisions are inconsistent, you'll never look and sound how you're hoping. Design alone can't fix this, structure can. When you have clear plans and procedures, everyone sings from the same song sheet, and the brand begins to hum along like a well oiled machine.

10/25/2023

For those of you who want more regular content and/or want a more logo design and branding content, come find me on instagram:

356 Followers, 97 Following, 186 Posts - See Instagram photos and videos from Joe Hirst | Logo & Brand Identity Designer ()

08/27/2023

Good design solves problems. Design should make things much more appealing, obviously. But, the difference between design and good design is that good design solves problems. Good design helps get attention. Good design distinguishes and highlights features, good design doesn't just look good. Good design is often invisible, because it does it's job so well that you don't even think about it.

12/12/2022

Ever wanted to know more about how color impacts design or buying choices?
https://joe-hirst.com/psychology-of-color/

The psychological presence of color is also a determining factor in picking brand colors....

10/17/2022

08/31/2022

Your logo has the ability to change minds, for better or for worse...