Tucker/Hall, Inc.

06/02/2026

News releases play a key role in shaping your company’s public image, as they are often the main way to share your news with a wide audience. Because they matter so much, it's important to remember that quality should always trump quantity.

Here are a few things to consider before writing your next news release:

1. Is it newsworthy to those outside your company?
2. Is it original?
3. Is it sincere?
4. Is it tailored to the right audience?

MORE: https://tuckerhall.com/4-things-to-consider-before-sending-a-news-release/

When it comes to news releases, quality should always trump quantity.

05/28/2026

Cyberattacks can target any organization, and if not managed effectively, they can seriously harm your public image. To minimize the impact of such attacks on your reputation, it's essential to have a crisis communications plan in place.

In our blog post, we recommend starting with key questions about how you handle confidential information, systems currently in place to secure your website, email servers, and databases, and how you manage mobile apps used by employees and customers to share private information.

After assessing these areas, our team can create a customized cyber crisis communications plan and reputation management strategies to help your company recover and protect its long-term reputation.

https://tuckerhall.com/practices/crisis/cybersecurity-hacking-cyber-crisis-events/

Our associates will develop a plan for a cybersecurity attack.

05/26/2026

Who should be your spokesperson in a crisis: the CEO, communications manager, a department head or a mid-level manager, or the company’s customer service team?

Depending on your needs at the given time, it could be any of them. Whoever it is, your spokesperson should be confident, a practiced public speaker, and trustworthy with your company’s reputation. Choose team members with solid communication skills who work well with others and understand the company’s goals.

https://tuckerhall.com/company-spokesperson-crisis/

During a crisis, it’s critically important for the company leader to step up.

05/21/2026

What would happen if employees spent less time in their inboxes, less time hunting for information they should already have, and more time getting their work done?

Below are five ways you can improve your company's internal communications:

MORE: https://tuckerhall.com/5-steps-simplify-internal-communications/

05/19/2026

Review sites lose credibility if they aren't seen as genuine reflections of user feedback. Visitors need to feel they’re in a "truth" zone; otherwise, they will look for more trustworthy options.

Here are some things to consider when handling reviews:

1. There's no pleasing everyone.

Let negative reviewers, regardless of quality, know that you understand their concerns, and ask for more information if necessary, but don’t be afraid to push back politely if you’re sure you’re in the right.

2. Join the back-and-forth.

Don’t confine your response to refuting negative reviews; express appreciation for positive reviews as well.

3. Be authentic.

Review sites are keeping close tabs on the authenticity of submissions to their platforms. If there are no bad reviews and dozens of glowing ones, both review sites and visitors could get suspicious.

Review sites lose all credibility if they’re not perceived as genuine reflections of posters.

05/14/2026

When a company faces a crisis, the leader needs to take charge to manage it and keep the business running, including making sure team morale remains high. Everyone in an organization will feel the weight of a crisis, even those not directly involved.

In our blog post, we break down each of the ways you can help keep morale high during a crisis:

1. Encourage teamwork.
2. Divide your teams.
3. Be honest.

https://tuckerhall.com/maintaining-team-morale-company-crisis/

Leadership needs to motivate and inspire employees in difficult times.

05/12/2026

Tucker/Hall's communications experts have always enjoyed partnering with lawyers. While lawyers are your advocates in the court of law, our team of communications experts can be your advocates in the court of public opinion.

Whether it's a litigation battle, sharing a significant legal victory or success story, pushing back against an incorrect characterization in traditional or social media, growing your business, or raising your profile, Tucker/Hall can help.

MORE: https://tuckerhall.com/industries/legal-litigation/

05/07/2026

If your company produces online content for your website or social media, you will occasionally need to weigh in on a controversial subject. While this can be fraught with danger, it is sometimes necessary and the right thing to do. The key is to raise these issues in an appropriate, constructive way.

In our blog post, we share some basic guidelines for editorial etiquette to follow when publishing on controversial subjects.

MORE: https://tuckerhall.com/editorial-etiquette-for-publishing-on-controversial-subjects/

The key is to bring up these issues in an appropriate & constructive way.

05/05/2026

From social media and websites to podcasts, video, radio, TV, billboards, and print, there are countless marketing platforms and tools available to help you grow your business.

So which ones should you invest your time and money in?

In our blog post, we explain why the best marketing platforms are the ones you own, not those you rent.

MORE: https://tuckerhall.com/why-your-best-marketing-platforms-are-owned-not-rented/

The best marketing platforms are owned, not rented.

04/30/2026

Your company’s brand encompasses everything your customers and other audiences experience when interacting with your organization. In this digital age, what does your online presence say about your brand, and does it meet your expectations?

Our associates are digital branding experts who can help you navigate the following brand challenges:

1. Redefining target markets.
2. Analyzing competitive brands.
3. Expanding online assets.
4. Strengthening online communications.
5. Updating your online positioning.

For more, visit: https://tuckerhall.com/practices/digital/brand-analysis-management/

Tucker/Hall associates are experts in digital branding.