Welcome to Frederick Communications & Consulting, a Latino and Multicultural Public Relations firm based in Tampa, Florida. Frederick Communications & Consulting specializes in helping companies and organizations reach diverse ethnic consumers in the U.S., particularly America’s rapidly-growing Latino, Asian American, and African American populations. Through high-impact Brand PR, Community Relati
ons and Issues Management and Crisis Communications programs, we effectively reach these diverse audiences to meet and exceed our clients’ objectives. We pride ourselves on taking a targeted approach by developing relevant messages and tactics unique to each audience, earning comprehensible results for our clients. Rapid population growth, large increase in buying power and strong brand loyalty are making U.S. Latinos especially, a dominant audience and a mammoth market opportunity,” notes Al Frederick Owner and Founder of Frederick Communications & Consulting.
“As a result, developing Latino-specific communications, whether Spanish-language or culturally relevant English language messages, is not only strategic, it is now necessary for many companies and organizations.”
“Anyone can offer translation services. At Frederick Communications & Consulting, we specialize in drilling down to the heart of our client’s objectives and creating a comprehensive communications strategy and messaging that effectively addresses the needs of the target audience.”
Why Target the Latino Consumer ? More and more companies and organizations are recognizing the importance and spending power of the Latino consumer. population with purchasing power expected to reach $992 billion by 2009 and to surpass $1 trillion - nearly 10 percent of the U.S. Gross Domestic Product - by the year 2010. Asian-American Market Opportunity ? Asian Americans are a powerful force in the U.S. consumer market and are one of the fastest growing ethnic groups in America. Their spending power increased 125 percent, from $118 billion in 1990 to $253 billion in 2001. Projections from the Selig Center for Economic Growth indicate that Asian-American spending power will reach $528 billion by 2009, an increase of nearly 347% since 1990. Frederick Communications & Consulting is a consulting and public relations firm, developing marketing and public relations strategies at local, state and national levels. Frederick Communications & Consulting specializes in providing professional services and resources in the areas of public affairs, public relations, media relations, media consulting, and media production in both English and Spanish. Frederick Communications & Consulting, knowledgeable with expertise in analyzing Hispanic markets and trends, have earned the firm local and national recognition as a leading authority on reaching Hispanic markets, growing Hispanic business and understanding the Hispanic population. In addressing issues dealing with Hispanic markets, Frederick Communications & Consulting President and CEO has been cited as a source in major media outlets such as Univision Tampa 62, Bay News 9 en Español, Centro Tampa, 7Dias, La Gaceta, and many others. Frederick Communications & Consulting also provides business development services for small-to-medium size and minority-owned businesses. From developing marketing plans and strategies to facilitating business-to-business opportunities with other companies, Fortune 500 Corporations and Government Agencies, Frederick Communications & Consulting development services are designed to help position and brand its clients to succeed in the general market as well as in niche markets. Frederick Communications & Consulting has helped scores of businesses - from entrepreneurial startups to divisions of large multinationals - to create strong identities that reach and influence their various publics. Services include:
• Strategic Market Positioning
• Press Releases
• Media Relations
• Product Launches
• Social Media Optimization
• Web Content Development
• Media/Presentation Training
• Crisis/Issues Management
• Conference & Trade Show Speakers Bureau
• Event Planning, Coordination and Promotion
Frederick Communications & Consulting underlying goal is always to help clients:
• Increase market share, revenue, and overall shareholder value
• Reduce the cost of sales via positive word of mouth marketing
• Attract new customers and foster repeat customer activity
• Build credibility in the media, the client's industry, and the investment community
• Generate ongoing company recognition to improve employee morale and customer trust
