Inc Tank GTM

05/13/2026

05/08/2026

FoodReview BagelLife LocalEats FoodieChallenge HappyFriday FoodDelivery

04/23/2026

Most brands are trying to be funny.

That’s exactly why they miss.

In our latest ChatGTM episode, Dave’s Hot Chicken CMO Brandon Rhoten breaks down what actually drives attention—and it’s not trends, impressions, or “being clever.”

It’s this:

• Don’t say you’re funny. Just tell the joke.
• Stop chasing trends. Start listening to your customers.
• Efficiency doesn’t matter if it kills impact.
• Marketing should drive traffic—not just views

Case in point: Dave’s launched a product, spent $0 on ads… and sold out in 10 days.

That doesn’t happen by accident. That’s brand.

If you’re in marketing, growth, or building anything right now—this one will hit.

👇 Watch the full episode (link in comments)
👉 Follow + subscribe to ChatGTM for more real conversations on marketing, AI, and GTM strategy

What’s a brand you think actually gets this right?

11/26/2025

https://www.youtube.com/watch?v=5gvhZQuSlHI

🚀 Live from QSR Evolution Conference in Atlanta! In this on-floor interview at the Marriott Marquis, I sit down with Melissa Fahs, Chief Commercial Officer ...

11/11/2025