Zelen Communications, Inc.

08/29/2024

From Terry Zelen:

Excited to share insights as a contributor to the latest Forbes Agency Council article, where industry leaders explore the strategies behind successful agency reorganizations in 2024. Discover how these changes are driving growth and innovation in the marketing world!

https://www.forbes.com/councils/forbesagencycouncil/2024/08/27/how-and-why-10-agencies-reorganized-this-year/

A reorganization can reshape an agency's structure and operations, helping it stay competitive, achieve its objectives and solidify its position in the marketplace.

08/09/2024

My agency is deeply involved with integrating AI on a number of fronts, from image generation to SEO tactics to pitching new business. The power of AI lies in both its efficiencies as well as it potential to expand our creative abilities vastly over traditional methods.

In this series of images, you can see the consistency of style for a campaign we pitched to the Philadelphia Convention & Visitors Bureau for a multi-year marketing campaign. The goal was to promote large companies to choose to Philly and engage to hold their trade shows there rather than other locations. I wanted to showcase the city and events in a unique and artistic presentation that was not only engaging, but also in keeping with their existing branding. I used Midjourney and PhotoShop as the workflow to develop these images.

We laid out the full campaign with a comprehensive marketing strategy utilizing various marketing channels in order to reach their target audience over the duration of the program. This is what my firm does best. We provide tangible results for our clients by using integrated marketing strategies and detailed reporting for ROI.

If you're searching for a marketing partner for your business, let's connect.

Zelen Communications, Inc.

07/25/2024

'm excited to share that I've collaborated with the Forbes Agency Council on a must-read piece: "11 Issues to Watch For When Outsourcing Website Development." Gain valuable insights and expert advice on navigating the complexities of outsourcing web development. Don't miss out on these essential tips!

Read the Full Article --> https://www.forbes.com/sites/forbesagencycouncil/2024/07/22/11-issues-to-watch-for-when-outsourcing-website-development/

While outsourcing website development offers significant advantages for brands looking to establish a strong online presence, it can also present significant challenges.

07/23/2024

I've collaborated with the Forbes Agency Council on an insightful article addressing "20 Mistakes Brands Make When They Go Viral for Negative Reasons." Learn from industry experts on how to navigate the digital landscape and avoid common pitfalls.

Check out the full article here: https://www.forbes.com/sites/forbesagencycouncil/2024/07/18/20-mistakes-brands-make-when-they-go-viral-for-negative-reasons

When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales with poorly timed, insensitive responses.

07/10/2024

In our newest segment, I share with Ben how our firm uses AI for a number of tasks that help us to provided enhanced results for our clientele through various AI tools, but the primary messaging revolves around my personal use of Midjourney. As the Creative Director for our agency, I’m continually researching new avenues to provide marketing in another way. To that end, we've invested a lot of time developing a comprehensive understanding of the array of new and emerging technologies. These include of course AI, but also video, AR, VR, CGI, 3D imagery and breakthrough techniques that provide new engaging platforms to experience a product or service that breaks out from the norms.

I utilize Midjourney nearly every day for pitching prospective clients, conveying a new concept or campaign to an existing accounts and to push the creative boundaries using the immense power this tool provides. To keep our agency in the forefront in the industry, we have a mantra for continual learning throughout our staff. It keeps everyone engaged and our firm relevant too.



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07/09/2024

Happy to announce that Terry Zelen will be speaking at the Southeast Building Conference (SEBC) on Thursday, July 25 in Orlando at the Orange County Convention Center.

The learning session titled "From Vision to Reality: AI Strategies for Home Builders" explores the transformative potential of artificial intelligence in the home building industry.

We will delve into practical AI applications that can revolutionize various aspects of marketing for home builders. The session aims to demystify AI technology and provide actionable strategies for builders to integrate AI into their operations, potentially leading to increased efficiency, cost savings, and competitive advantages in the market.

Register now for SEBC 2024! 🌟

https://sebcshow.com/session/from-vision-to-reality-ai-strategies-for-home-builders/

07/08/2024

I am sharing another collaborative Forbes Agency Council article!

Make the most of the companywide downtime that can accompany a “summer slowdown.”

Read on to learn how they recommend embracing the slower pace to recharge, rejuvenate and learn new skills.

https://www.forbes.com/sites/forbesagencycouncil/2024/07/01/how-to-make-sure-agency-teams-stay-productive-in-a-summer-slowdown/

A seasonal slowdown presents ideal opportunities to focus internally on professional development for team members or to get caught up on administrative tasks.

07/03/2024

Our own Terry Zelen will be speaking at the Southeast Building Conference in Orlando on Thursday, July 25. Join me to learn more as I present "From Vision to Reality: AI Strategies for Home Builders".

Register to attend today at --> https://sebcshow.com



Southeast Building Conference

07/02/2024

Hello! It's Terry here...check out my latest collaboration as a Forbes Council Member!

This article offers strategies for creating engaging mobile content. Key suggestions include prioritizing concise, visually appealing formats, leveraging interactive elements, and ensuring fast load times.

Emphasis is placed on understanding mobile user behavior, using clear calls-to-action, and optimizing content for various devices. The article also highlights the importance of storytelling and tailoring content to the audience's needs to boost engagement and retention.

For more detailed insights, you can read the full article

https://www.forbes.com/sites/forbesagencycouncil/2024/07/01/19-expert-tips-to-craft-captivating-content-for-mobile-audiences/

With smaller screens and shorter attention spans, should brevity, clarity, visual appeal or all of the above be prioritized to most effectively engage mobile users?

06/19/2024

Great to be interviewed on The Thoughtful Entrepreneur podcast. I’d really love if you gave this episode a listen.

Listen to B2B sales podcast. In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Owner of Zelen

05/09/2024

This week, the Economic Club of Tampa (ECOT) welcomed State Attorney Susan "Suzy" Lopez as their distinguished speaker. 🎙️Leading a team of 300 in Hillsborough County, Lopez ensures justice prevails in over 50,000 cases yearly.

Lopez's dedication to community engagement and crime prevention shines through as she advocates for victims' rights and collaboration with law enforcement.

If you are interested in this type of insightful session, be sure to reach out to [email protected] to attend the next ECOT speaker event.

05/08/2024

From Terry Zelen -

Pleased to be quoted in this most recent Forbes.com article.

We've made the switch from GPT-4 to Claude for their team, explaining. "Claude's responses are more conversational and offer deeper content than ChatGPT. Security and safeguards remain a priority with Claude's LLM, aligning with our needs."

https://www.forbes.com/sites/jodiecook/2024/05/07/chatgpt-claude-gemini-or-another-the-ai-tool-entrepreneurs-prefer/?sh=4686680d6298

ChatGPT had first mover advantage, but other LLMs are fast winning loyal fans. Ambitious entrepreneurs and AI experts share their preferred AI tool.