05/26/2026
With U.S. soccer fandom growing fast, this year's World Cup is going to be a massive opportunity for brands, with Fox executives projecting at least 150 million combined viewers and an estimated $10.5 billion added into the global ad market. However, just running TV commercials during the live games won't be enough to connect with U.S. audiences. To really reach the growing wave of soccer fans, brands need to show up where people are actually spending their time off the field, like on sports podcasts, Out-of-Home, streaming documentaries, and creator videos. We are excited to see how brands take advantage of this moment.
Check out the full article for more insight on how brands are going beyond for the World Cup.
The World Cup’s viewership in the U.S. is expected to be huge. Will that translate to advertising growth? And how does the tournament impact other media consumption?