Marshall Advertising

05/29/2026

We recently teamed up with Lamar Advertising Company to take Out-of-Home advertising to the next level for our client, WBBH. Instead of a standard, static ad, we launched dynamic digital billboards that change based on the weather! Weather feeds are specific to each board’s location, displaying a live, real-time forecast for that area. We love how these came to life—dynamic, hyper-local, and impossible to miss!

05/27/2026

Media can account for up to 80% of your marketing budget. Are you 100% sure it’s optimized across every channel? 📊

Whether you’re investing in Connected TV (CTV) or local broadcast radio, ensuring every dollar is accounted for is key to scaling your business.

Check out our latest blog to learn how media auditing protects your budget across all channels!

Is your ad budget working hard enough? See how a media audit uncovers wasted spend, protects brand safety, and improves marketing ROI across every channel.

05/26/2026

With U.S. soccer fandom growing fast, this year's World Cup is going to be a massive opportunity for brands, with Fox executives projecting at least 150 million combined viewers and an estimated $10.5 billion added into the global ad market. However, just running TV commercials during the live games won't be enough to connect with U.S. audiences. To really reach the growing wave of soccer fans, brands need to show up where people are actually spending their time off the field, like on sports podcasts, Out-of-Home, streaming documentaries, and creator videos. We are excited to see how brands take advantage of this moment.

Check out the full article for more insight on how brands are going beyond for the World Cup.

The World Cup’s viewership in the U.S. is expected to be huge. Will that translate to advertising growth? And how does the tournament impact other media consumption?

05/15/2026

We’re back from Dallas with a fresh perspective! Jordana and Katy just wrapped up an incredible few days at the 2026 OAAA OOH Media Conference, where this year’s theme, The Human Medium, took center stage.

As media buyers, CEO Anna Bager’s keynote resonated deeply: in a highly automated world, brands need the scale, creativity, and real-world presence that only OOH can provide. Beyond the content, it was fantastic to reconnect with familiar faces and meet so many wonderful new people across the industry who share our passion for this space. We can’t wait to bring this inspiration back to our clients and partners!

Thank you OAAA for an incredible experience, and to all of the amazing speakers that we had the opportunity to hear from.

First Round Collective Google AG1 by Athletic Greens FIFA World Cup Zillow Dallas Cowboys Clear Channel Outdoor Lamar Advertising Company OUTFRONT Media USA Intersection Shopify ODN

05/13/2026

The future of Disney and ABC is looking bright! 🏰
Jennifer Marshall and Veronica Garcia represented Marshall Advertising at the 2026 Disney Upfront, diving into the new content and tech coming to the Disney and ABC portfolios. As an agency that manages brands under the Disney umbrella, getting early access to these insights across live sports and streaming is how we keep our clients ahead of the curve.

It is great to see our partners in person and get to work on what is next. We do not rely on "wishing upon a star" to get results, just solid strategy and great access. 📈✨

05/10/2026

The moms who raised us. The moms raising the next generation. Happy Mother’s Day from Marshall Advertising! 💐

05/07/2026

Yesterday’s 2026 Spring Open House was truly one for the books! 💐Thank you to all our incredible vendors who made the day possible, with a special shout-out to Theatre Exceptional for joining us and sharing their phenomenal talents.

The connection to this wonderful organization is a personal one for us, as our very own Katie Wilcox serves as their Marketing Director—we couldn’t be prouder of the inspiring work she does there.

Finally, thank you to everyone who donated to benefit W.I.S.H Feeding Tampa Bay and Theatre eXceptional; your generosity makes a tangible difference in our community. We already can’t wait to see you all at the next one!

04/28/2026

Our CEO, Jennifer Marshall, recently joined Ben Van Horn and fellow panelists from Comscore, Inc. and Amazon Ads at the inaugural to discuss the shift toward "precision at scale."

While the industry often gets distracted by the latest buzzwords, the conversation kept returning to a fundamental truth: data is a tool, but local expertise is the strategy.

Key takeaways from the discussion:

🔹 “Precision at scale” requires layering causation, correlation, and common sense.

🔹First-party data is only as valuable as the context behind it.

🔹Household-level targeting and Connected TV (CTV) outperform broad age/gender metrics.

🔹National “one-size-fits-all” strategies fail at the neighborhood level.

🔹 AI is amplifying — not replacing — local advertising expertise.

Read the full recap of Jennifer’s insights here:

Marshall Advertising CEO Jennifer Marshall joined the Tampa Bay Advertising Summit panel with Spectrum Reach, Comscore, and Amazon Ads.

04/24/2026

Adriana has entered the chat 😎

04/20/2026

It’s a big day in Boston! We’ll be tuned into the Very Local live stream to watch the marathon unfold. Best of luck to all the runners!

It's race day! Stream live coverage of the 130th Boston Marathon on Very Local.