ZAP Marketing Partners

ZAP Marketing Partners A results oriented Business Development Company providing Marketing, Strategic Planning, Advertising What is Marketing, really? Isn't that a surprise?

We could go into a deep philosophical explanation like others attempt to do but most of it ends up being just gibberish. To keep this simple, let’s first tell you what marketing is not. It’s not sales and the term marketing should not be used interchangeably with the word sales! I think you’ll get this. When you want a house built, do you start by ordering some lumber and hiring a carpenter, plumb

er and electrician? Of course not. You begin a building project by hiring an architect who develops the plans. If you don’t start this way you end with a disjointed mess which is just what happens to most promotional efforts. A strategic marketing plan is what develops the road map that leads to more sales by learning about the competition, pricing, potential markets and a lot more stuff you need to know. This dictates the messaging, positioning and branding. The creative gurus, designers, writers, advertising media, PR, web developers, printers and yes, the sales team, then follow the plan. If you go to the creatives first and buy random advertising media you invariably end up with a mess because everyone does their own thing with no plan to follow. They may all be very professional but the end product is not cohesive which dramatically reduces the programs effectiveness by confusing your target audience. You need all of these services - but not until the blueprint is complete. Contact us to learn more about how ZAP Marketing Partners
can create a “Big Bang” for your business.

Wishing you a very merry Christmas and happy new year to all our Facebook friends and followers.
12/23/2023

Wishing you a very merry Christmas and happy new year to all our Facebook friends and followers.

11/23/2023
It's that day of the year again to celebrate Cinco de Mayo. Go easy on the Mayo.
05/05/2023

It's that day of the year again to celebrate Cinco de Mayo. Go easy on the Mayo.

Does your marketing plan line up with your staffing and financial resources. If not, you may need to make some changes u...
07/22/2022

Does your marketing plan line up with your staffing and financial resources. If not, you may need to make some changes until your resources can support it properly. Give us a call to learn more how we can help grow your company with strategic planning and marketing designed to achieve results. Learn more at: www.zapmktg.com

Do I need marketing to grow my business? Call us to learn more at: 575 495-1734
06/27/2022

Do I need marketing to grow my business? Call us to learn more at: 575 495-1734

Address

604 Zuni Street
Taos, NM
87571

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15053101702

Website

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What is Marketing, really? We could go into a deep philosophical explanation like others attempt to do but most of it ends up being just gibberish. To keep this simple, let’s first tell you what marketing is not. It’s not sales and the term marketing should not be used interchangeably with the word sales! Isn't that a surprise? I think you’ll get this. When you want a house built, do you start by ordering some lumber and hiring a carpenter, plumber and electrician? Of course not. You begin a building project by hiring an architect who develops the plans. If you don’t start this way you end with a disjointed mess which is just what happens to most promotional efforts. A strategic marketing plan is what develops the road map that leads to more sales by learning about the competition, pricing, potential markets and a lot more stuff you need to know. This dictates the messaging, positioning and branding. The creative gurus, designers, writers, advertising media, PR, web developers, printers and yes, the sales team, then follow the plan. If you go to the creatives first and buy random advertising media you invariably end up with a mess because everyone does their own thing with no plan to follow. They may all be very professional but the end product is not cohesive which dramatically reduces the programs effectiveness by confusing your target audience. You need all of these services - but not until the blueprint is complete. Contact us to learn more about how ZAP Marketing Partners can create a “Big Bang” for your business. www.zapmktg.com or call 505-310-1702